What's included

• Email Marketing Strategy:

  - Develop a comprehensive email marketing strategy tailored to your goals and target audience. - Define the overall approach, including frequency, content themes, and segmentation strategies. • Campaign Planning: - Plan and schedule email campaigns in advance. - Create a content calendar outlining the topics and timing of each campaign. • Email Design and Copywriting: - Design visually appealing and responsive email templates. - Craft compelling and engaging email copy that aligns with the client's brand voice. • List Management: - Build and segment email lists based on demographics, behavior, and other relevant criteria. - Implement strategies to grow and maintain a healthy email subscriber base. • Automation Setup: - Implement automated email sequences for onboarding, lead nurturing, and customer retention. - Integrate with CRM systems and other tools to streamline automation processes. • A/B Testing: - Conduct A/B tests on various elements such as subject lines, copy, and visuals to optimize campaign performance. - Provide insights and recommendations based on test results. • Analytics and Reporting: - Monitor and analyze key email marketing metrics (open rates, click-through rates, conversion rates). - Generate regular reports to track the success of campaigns and make data-driven recommendations. • Compliance and Deliverability: - Ensure email campaigns comply with relevant regulations (e.g., CAN-SPAM, GDPR). - Implement best practices to improve email deliverability rates.