Consumer Insights to Succeed in your Launch & Stay Relevant

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About this service

Summary

Delivering insights through customized qualitative, quantitative or mixed methods research: Research Methodology - Survey Design & Programming - Moderation (FGDs, IDIs) - Data Collection using various Methods - Translation & Transcription - Data Cleaning & Analysis (using Excel currently) - Report Writing & Presentation - Recommendations

What's included

  • Research Design

    A customized research plan that outlines objectives, methodology and rationale, sample size, data collection methods, and analysis approach. This design ensures that the research aligns with your goals and provides a clear roadmap to effectively answer your research questions.

  • Survey Design & Programming

    A professionally designed survey based on preliminary research, tailored to capture valuable insights from your target audience. This includes question development, logical flow and conditioning, and structure to maximize response rates and ensure data quality and accuracy. I can optionally program it in the tool of your choice (depending on some factors).

  • Qualitative &/or Quantitative Report

    A thorough analysis report (presentation or doc format) presenting findings from qualitative or quantitative research. It includes key insights, patterns, and actionable recommendations based on the data collected (or together with you, based on your situation), tailored to your specific research objectives, questions, preferences and constraints.


Skills and tools

Market Researcher

Brandwatch