Server-Side Conversion Tracking with Deduplication & GDPR
Starting at
$
45
/hrAbout this service
Summary
Deliverables
FAQ
FAQs
What is server-side tracking?
Server-side tracking sends events from your server instead of the user’s browser. This improves data accuracy, reduces tracking loss caused by ad blockers and browser restrictions, and enables better attribution for paid campaigns.
Why do I need Conversion API (CAPI)?
Conversion APIs allow platforms like Meta and Google Ads to receive conversion data directly from your server. This results in: Better event match quality Improved campaign optimization More accurate reporting and attribution
Will this replace my existing GA4 or pixel setup?
No. Server-side tracking enhances your existing setup. Browser tracking remains in place while server-side events act as a reliable backup and validation layer.
Will this improve my ad performance?
Yes. Improved conversion accuracy helps ad platforms optimize better, often leading to: Higher ROAS More stable campaigns Better audience targeting Results depend on traffic and ad spend, but cleaner data consistently improves decision-making.
Do you work with eCommerce and lead-generation websites?
Yes. This service is ideal for: E-commerce stores SaaS products Lead generation businesses High-spend paid media accounts
Is this compliant with privacy regulations?
Yes. The setup follows best practices for GDPR, consent mode, and privacy-safe data handling. Consent signals can be respected and configured as per your region and requirements.
What access do you need?
Typically: Google Tag Manager access GA4 access Ad platform access (Meta, Google Ads, etc.) Hosting or server access (if required) All access requirements are shared clearly before starting.
Do you provide post-setup support?
Yes. Ongoing support and consultation are available to: Monitor event accuracy Troubleshoot tracking issues Optimize event mapping Guide your team on using the data effectively
What's included
Server-Side Tracking Audit & Setup
This involves a comprehensive audit of your existing tracking setup, including browser-side GA4, Google Tag Manager, Meta Pixel, and other ad platform tags. Based on the audit, I design and implement a server-side tracking architecture (GTM Server-Side or custom setup) to ensure accurate, privacy-compliant, and reliable data collection even with ad blockers and browser restrictions.
Conversion API (CAPI) Integration
I will implement Conversion APIs for platforms such as Meta (Facebook), Google Ads Enhanced Conversions, TikTok, and other supported channels. This ensures events like purchases, leads, add-to-cart, and checkout are sent directly from the server, improving attribution accuracy and campaign performance.
Event Mapping & Data Validation
I will map key business events (purchase, lead, signup, add to cart, initiate checkout, etc.) between browser and server tracking. All events are validated using platform tools (Meta Events Manager, GA4 DebugView, Tag Assistant) to ensure correct firing, deduplication, and data consistency.
Customized Tracking Dashboard
I will create a custom GA4 or Looker Studio dashboard showcasing server-side vs browser-side events, conversion accuracy, traffic sources, and revenue metrics giving you a clear snapshot of tracking health and performance.
Ongoing Support & Consultation
I provide ongoing support to ensure your server-side tracking remains accurate and compliant with privacy regulations (GDPR, consent mode). I’m also available to guide your team on how to leverage cleaner data for better ad optimization and decision-making.
Recommendations
(5.0)
Client • Mar 4, 2024
Recommended
Denish was a delight to work with. He has the required skills, and communicates about his work effectively.
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