Market Segmentation & Audience Analysis
Contact for pricing
About this service
Summary
Harry performed detailed market segmentation to identify and target specific customer groups, maximizing the effectiveness of marketing campaigns.
Process
Choose likely prospects for interviews
Execute carefully crafted interviews with key personas
Analyze the results
Formulate an ideal customer profile that defines a target segment
Document secondary segments for additional consideration
-
What's included
Ideal Customer Profile
The ideal customer profile will capture and include the key challenges and potential solutions identified as a needs-based segment. This will be a portion of your Total Available Market and will enable precise targeting for increased success.
Skills and tools
Marketing Strategist
Business Strategist
Gmail
Google Ads
Google Analytics
SEMrush
Slack
Industries
Healthcare
Manufacturing
Computer Software