What's included

• Research and Discovery

  User Journey Maps: Visual representations of the steps users take to achieve a specific goal within the app.

• Concept Development

  1. Moodboards: A collection of visual elements, colors, typography, and design inspiration. 2. Wireframes: Low-fidelity sketches or digital outlines of the app’s layout and user flows. 3. User Flows: Diagrams showing how users navigate through the app to complete tasks.

• Visual Design

  1. High-Fidelity Mockups: Detailed, pixel-perfect screens showcasing the app's final design. 2. Interactive Prototypes: Clickable versions of the design to demonstrate interactions, transitions, and user flows. 3. Design System: A collection of reusable components, patterns, and guidelines, including: - Typography styles - Color palette - Button and input styles - Icons and illustrations

• Documentation

  1. Style Guide: Guidelines for maintaining consistent branding and design throughout the app. 2. Interaction Specifications: Detailed notes on animations, transitions, and micro-interactions. 3. Accessibility Guidelines: Best practices to ensure the app is usable for a wide range of users, including those with disabilities

• Handoff to Developers

  1. Annotated Screens: Mockups with notes about dimensions, spacings, colors, and interactions. 2. Design Tokens: Exportable assets like fonts, icons, and images. Handoff Files: Shareable design files (e.g., Figma, Sketch) with all assets and specs organized for developers. 3. Developer Documentation: Detailed instructions on implementing the design, often shared via tools like Figma.

• Optional Deliverables

  1. Usability Testing Reports: Insights gathered from testing prototypes with real users. 2. Marketing Assets: App store screenshots, promotional banners, or launch graphics. 3. Pitch Deck: A presentation summarizing the app concept, features, and value proposition.