Website Copywriting by Margarita Makhota

Website Copywriting

Margarita Makhota

Starting at

250

About this service

Summary

I don’t believe in tricking anyone into buying products or services they don’t need. What I do believe in is reaching the people who can benefit from your offerings with honesty, clarity, and of course, creative wordplay.

Millions of like-minded people with a strong moral code and sense of ethics (Hi! It’s me!) are actively looking for brands they can support. I’m here to help connect you with all those people through the magic of words.

I help you craft your message and values into a cohesive customer journey that builds a community of devoted supporters around your vision.

What does ethical copywriting look like?

Being honest & clear about your background, experience, and offerings

Refraining from sales tactics that manipulate your clients psychologically:

Offering transparent pricing and timelines from the get-go

Leaning into the poetry of your brand to attract clients who feel the same way!

What to expect

Consultation & Questionnaire

To get started, I’ll ask you to complete a questionnaire that collects everything I need to know about your business and intentions. This also helps me understand whether we are a good fit for each other. From there, I will contact you with a quote and a projected timeline. If you prefer an in-person discussion about your project, I would be happy to hop on a call to dive deeper into your vision and needs.

Value Proposition

Before diving into the first draft, I like to work with you to clarify your Unique Value Proposition (UVP). Not only does this help me understand what you offer, but it helps me understand the tone to use for the rest of your website. I will send you several options, and we will build out a UVP that you are in love with before moving forward.

First Draft

This is where I take all the information you provide me in the questionnaire, our consultation, and our collaborative UVP and create your website copy. Depending on the project size, this will be delivered by the agreed-upon date, typically anywhere from 1-2 weeks.

Revisions & Final Draft

Once you receive your first draft, you can send me comments and feedback about any minor changes you would like made. Since I offer an unlimited revision policy, I will provide you with as many edits as you need to be absolutely thrilled about the final product. Please keep in mind that revisions do not include major edits or changes to the copy.

Communicate with integrity. Connect with dream clients.

Send me a message to start waxing poetic about your new web presence!

What's included

Clear value prop
You get a clear and concise UVP (unique value proposition) that ensures clients know exactly what you're all about within seconds of landing on your page.
Tone that effortlessly reflects your brand
I craft copy that reflects your unique persona and makes visitors feel like they've stumbled upon a close friend.
Witty, captivating, and succinct punchlines.
We're all tired of scammy tech-bro sales tactics. When you work with me, you get unique and creative storytelling that clearly showcases your product/service with honesty, transparency, and compassion.
SEO keyword-rich content that helps your people find you.
I make sure your website leverages the power of search engines with strategic keyword insights from Ahrefs.
Headings galore.
Punchy H1, H2, and H3 headings with bullet points make it easy for visitors to skim and get a feel of your brand and main offer.
Unlimited revisions
We work through all the kinks and minor details until you are 100% in love with your copy.

Example projects