Brand identity development by Francis BrownBrand identity development by Francis Brown

Brand identity development

Francis Brown

Starting at

1,000

About this service

Summary

6 years of experience as a brand designer, and strategist is what I offer to your brand. You will not get mere graphics but a brand strategy translated into visuals to make your brand succesful.

What's included

Primary logo design
A primary logo will be designed to match the brand personality and values
Flexible logo system
You get at least 3 logo variations for application in different communications ie Horizontal variation, vertical variations, logotype, logomark, favicon
Logo colors
You get foreground and background colors that work with your logo system
Secondary logos
Along with the primary logos, secondary logos will be created to compliment the brand.
Brand colors
Brand colors that compliment your brand values, personality and strategy
Graphic elements
Graphic elements such as patterns, and symbols designed to compliment the identity
Brand style guide
A brand does not make an impact without consistency, a style guide document will be created to show how to use the brand assets consistently. The scope of the style guide will depend with the budget.
Vector and raster files
Brand assets will be provided in vector format .ai files and raster .png files
Brand strategy
After a discovery session, I develop a strategy which will fit the brand vision, goals and audience. The strategy will be the blueprint in designing the brand look and feel.