Social Media Management

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About this service

Summary

Social Media Management and Content Creation

What's included

  • Deliverables

    - Content Calendar: A detailed monthly or weekly schedule outlining planned social media posts, including content themes, post types (e.g., images, videos, polls), captions, and relevant hashtags. - Content Creation: Engaging and visually appealing content tailored for each social media platform, such as images, videos, GIFs, infographics, and carousels, aligning with your brand's tone and messaging. - Visual Assets: High-quality graphics, photos, illustrations, or other visual assets optimized for social media, adhering to platform-specific dimensions, resolutions, and best practices. - Community Management: Monitoring and responding to comments, messages, mentions, and reviews across social media platforms promptly and professionally, fostering meaningful interactions and addressing customer inquiries or concerns. - Engagement Strategy: Development of a proactive engagement strategy to increase audience interaction, encourage user-generated content (UGC), and cultivate a sense of community around your brand. - Social Media Monitoring: Regular monitoring of social media channels for brand mentions, industry trends, competitor activity, and relevant conversations, providing insights to inform content creation and engagement strategies. - Platform Management: Management of social media profiles and pages, including profile optimization, bio updates, cover/header images, and other settings adjustments to maintain a cohesive brand presence. - Campaign Execution: Execution of paid social media campaigns, including ad creation, targeting, budget management, monitoring, and optimization to drive specific objectives such as lead generation, website traffic, or conversions. - Social Media Strategy Review: Regular review and refinement of social media strategy based on performance insights, industry trends, platform updates, and changes in business objectives, ensuring alignment with overall marketing goals. - Client Meetings and Updates: Regular communication with clients to provide updates, share insights, discuss strategy adjustments, and address any questions or concerns related to social media management activities.


Skills and tools

Social Media Manager
Social Media Marketer
Social Media Strategist
Facebook
Instagram
LinkedIn
TikTok

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