A complete visual identity – logo, color, type, and the rules to use them. Built to hold up everywhere from an app icon to a trade-show wall, and to still make sense in two years.
What you'll get
Discovery: a short kickoff to understand the business, audience, and where the brand actually shows up.
Direction: 2–3 distinct visual routes, each with a clear rationale. We pick one together.
Build: I develop the chosen route into a full system: logo set, color, type, and core assets.
Guidelines: a usage guide so the brand stays consistent after handover.
A complete visual identity – logo, color, type, and the rules to use them. Built to hold up everywhere from an app icon to a trade-show wall, and to still make sense in two years.
What you'll get
Discovery: a short kickoff to understand the business, audience, and where the brand actually shows up.
Direction: 2–3 distinct visual routes, each with a clear rationale. We pick one together.
Build: I develop the chosen route into a full system: logo set, color, type, and core assets.
Guidelines: a usage guide so the brand stays consistent after handover.