What's included

• Welcome package

  You will receive a welcome packet that will include all the important information you need to know about the Brand Identity 5 Day Intensive.

• Brand Questionnaire

  Detailed questionnaire covering key aspects of your brand, including mission, vision, values, target audience, competitor analysis, visual preferences, and brand perception.

• Visual Direction

  After completing the brand questionnaire, we'll dive deep in the creation of two visual directions for you to choose from. Both of these will include a mood board, a color palette and typography suggestions.

• Visual Identity Design

  After choosing from one of the options you'll be provided with, the design process will begin. It'll include a main logo, a secondary logo, and a logo mark. It'll also include a bespoke color palette and a full typographic suite (2/3 fonts, licence not included).

• Brand Presentation

  I'll compile all of your brand elements into one document so you can see the final result in action. It'll include all the visuals in the previous deliverable, and examples of how your brand will look in real life.

• Two Rounds of Revisions

  Two rounds of revisions are included to fine-tune and perfect the visual elements. Any additional revisions beyond the two included rounds will be subject to an extra fee.

• Mini Guidelines Document

  As part of the intensive, we'll develop a condensed set of guidelines for you to use to ensure brand consistency. It'll explain how and where to use each logo, how to combine your brand colours and the typographic hierarchy so your copy looks clean.