Digital marketing plan: A comprehensive document that outlines the client's online marketing goals, the strategies to achieve them, and the tactics that will be implemented. Editorial calendar: A calendar that schedules the publication of content on social media, blogs, or other online channels. Competitive analysis: Research client's competitors to identify their online strengths and weaknesses. Pay-per-click (PPC) campaigns: Managing paid advertising campaigns on search engines, social media, or other websites. Display advertising: Managing display advertising campaigns on websites and apps to increase brand awareness. Email marketing: Creating and sending informative or promotional newsletters to the client's subscribers.