Brand Strategy & Design
Starting at
$
1,500
About this service
Summary
What's included
Brand voice and tone guidelines
Brand voice and tone guidelines are a set of principles and guidelines that dictate how a company's brand should sound and communicate in various contexts. Voice refers to the overall personality and character of the brand's communication, while tone refers to the specific attitude or emotion conveyed in a particular piece of content.
Visual identity
Including logo design, color palette, typography, and imagery style.
Brand style guide
Outlining how to use and apply the visual identity across various channels and materials.
Marketing collateral design
Business cards, letterheads, brochures, presentations, or whichever items make sense with the brand.
Website design
Basic landing page, including 2-3 additional pages depending on the purpose of the brand. Both desktop and mobile.
Social media graphics and templates
Profile pictures, cover photos, post images, and story graphics. Graphics that align with the brand's visual identity and incorporate its key messaging and tone.
Packaging and product design, if applicable
Packaging design involves creating a visual identity for a company's product packaging that aligns with the brand's overall aesthetic and messaging. This may include designing the product's label, packaging structure, and any additional packaging materials, such as boxes or bags.
Example projects
Duration
3-5 weeks
Skills and tools
Work with me
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