What's included

• Color palette

  2 sets of color palette that reflects brand's nature in two different way(client chooses one during feedback process and I deliver one finalized)

• Logo usage

  guidelines of how to use logo styles in a correct way. (logo sizing, negative space and etc.)

• typography

  if your brand doesn't have a typography system, I create adequate 2 system to choose from(main, secondary and complementary fonts)

• typography guidelines

  guide to correct usage of fonts in different situations to maintain brand recognition

• color palette usage

  guideline to how to pair brand colors and be consistent with colors in different situations