WordPress Design & Development by Francesca MorganWordPress Design & Development by Francesca Morgan
WordPress Design & DevelopmentFrancesca Morgan
Cover image for WordPress Design & Development
I help businesses transform outdated or underperforming WordPress websites into fast, modern, conversion-focused growth tools. If your site looks fine but loads slowly, feels confusing, or isn’t bringing in leads, I specialize in turning it into something that actually supports your business. With 14+ years of experience in WordPress design, UX structure, and conversion strategy - and deep expertise in Divi (including Divi 5) - I focus on measurable improvements, not just visual updates. WHAT I HELP WITH MOST ☑️ WordPress website redesigns (Divi specialist) ☑️ Speed, performance, and mobile usability improvements ☑️ Conversion-focused layout and CTA restructuring ☑️ UX cleanup and navigation simplification ☑️ SEO-ready page structure and technical foundations ☑️ Fixing sites that feel outdated, slow, or hard to manage Many of my projects start as targeted improvements and naturally evolve into full strategic rebuilds once clients see the impact. MY APPROACH I don’t just “refresh the look.” Every change is guided by: 💎 Clear user flow and messaging hierarchy 💎 Faster load times and better mobile experience 💎 Stronger calls-to-action and inquiry paths 💎 Clean, scalable builds that are easy to maintain The GOAL is simple.... a website that works harder for your business. PLATFORM EXPERTISE 🌐 WordPress (Divi expert, including Divi 5) 🌐 Website performance optimization 🌐 Conversion-focused UX improvements 🌐 Ongoing updates, fixes, and enhancements WHAT MY CLIENTS APPRECIATE 🌟 Clear communication and realistic timelines 🌟 Strategic thinking — not just technical edits 🌟 Organized, low-stress project experience 🌟 Honest guidance on what will actually move the needle 🌟 Long-term partnership mindset, not one-off fixes I intentionally work with businesses that value quality, clarity, and real results. 💬 LET'S TALK If your WordPress site feels outdated, slow, or underperforming, send me a message and I’ll quickly outline the most impactful next steps to improve it.
FAQs
Most website projects take about 3–6 weeks, depending on the scope, number of pages, and how quickly content and feedback are provided. A typical timeline looks like this: Week 1: Discovery, sitemap, and wireframes Week 2–3: Design and initial development Week 4–5: Content integration, SEO setup, and revisions Week 5–6: Testing, optimization, and launch Smaller websites or landing pages can often be completed in 1–2 weeks, while larger or more complex sites (custom functionality, e-commerce, integrations, etc.) may take 6–8+ weeks. Clear communication and having content ready early usually makes the biggest difference in keeping projects on schedule.
It really depends on the goals of the website, but in most cases I recommend choosing the platform based on functionality rather than forcing every project onto the same stack. For service-based businesses or content-driven sites, I typically recommend WordPress. It offers the most flexibility, strong SEO capabilities, and an enormous plugin ecosystem. It’s also very scalable and cost-effective for clients who may want to expand their site over time. For highly custom, design-focused websites, Webflow is an excellent option. It allows for very precise visual design, clean code output, and smooth animations without relying heavily on plugins. For e-commerce, Shopify is usually the best choice. It’s purpose-built for online stores, with reliable hosting, strong security, and an ecosystem designed specifically for selling products. In my projects, I typically evaluate the client’s goals, scalability needs, and marketing strategy first, then recommend the platform that will perform best long-term rather than a one-size-fits-all approach.
Yes, I offer ongoing support after launch. I provide website maintenance plans that can include updates, security monitoring, backups, performance optimization, and small content or design changes. This helps keep the site running smoothly and ensures it stays secure and up to date. I’m also available for additional improvements or new features as your business grows, so the website can continue evolving over time rather than becoming outdated.
Starting at$3,500
Schedule a call
Duration4 weeks
Tags
Divi
Elementor
WordPress
Website CSS
Web Designer
Web Developer
WordPress Developer
Service provided by
Francesca Morgan proFallbrook, USA
WordPress Design & DevelopmentFrancesca Morgan
Starting at$3,500
Schedule a call
Duration4 weeks
Tags
Divi
Elementor
WordPress
Website CSS
Web Designer
Web Developer
WordPress Developer
Cover image for WordPress Design & Development
I help businesses transform outdated or underperforming WordPress websites into fast, modern, conversion-focused growth tools. If your site looks fine but loads slowly, feels confusing, or isn’t bringing in leads, I specialize in turning it into something that actually supports your business. With 14+ years of experience in WordPress design, UX structure, and conversion strategy - and deep expertise in Divi (including Divi 5) - I focus on measurable improvements, not just visual updates. WHAT I HELP WITH MOST ☑️ WordPress website redesigns (Divi specialist) ☑️ Speed, performance, and mobile usability improvements ☑️ Conversion-focused layout and CTA restructuring ☑️ UX cleanup and navigation simplification ☑️ SEO-ready page structure and technical foundations ☑️ Fixing sites that feel outdated, slow, or hard to manage Many of my projects start as targeted improvements and naturally evolve into full strategic rebuilds once clients see the impact. MY APPROACH I don’t just “refresh the look.” Every change is guided by: 💎 Clear user flow and messaging hierarchy 💎 Faster load times and better mobile experience 💎 Stronger calls-to-action and inquiry paths 💎 Clean, scalable builds that are easy to maintain The GOAL is simple.... a website that works harder for your business. PLATFORM EXPERTISE 🌐 WordPress (Divi expert, including Divi 5) 🌐 Website performance optimization 🌐 Conversion-focused UX improvements 🌐 Ongoing updates, fixes, and enhancements WHAT MY CLIENTS APPRECIATE 🌟 Clear communication and realistic timelines 🌟 Strategic thinking — not just technical edits 🌟 Organized, low-stress project experience 🌟 Honest guidance on what will actually move the needle 🌟 Long-term partnership mindset, not one-off fixes I intentionally work with businesses that value quality, clarity, and real results. 💬 LET'S TALK If your WordPress site feels outdated, slow, or underperforming, send me a message and I’ll quickly outline the most impactful next steps to improve it.
FAQs
Most website projects take about 3–6 weeks, depending on the scope, number of pages, and how quickly content and feedback are provided. A typical timeline looks like this: Week 1: Discovery, sitemap, and wireframes Week 2–3: Design and initial development Week 4–5: Content integration, SEO setup, and revisions Week 5–6: Testing, optimization, and launch Smaller websites or landing pages can often be completed in 1–2 weeks, while larger or more complex sites (custom functionality, e-commerce, integrations, etc.) may take 6–8+ weeks. Clear communication and having content ready early usually makes the biggest difference in keeping projects on schedule.
It really depends on the goals of the website, but in most cases I recommend choosing the platform based on functionality rather than forcing every project onto the same stack. For service-based businesses or content-driven sites, I typically recommend WordPress. It offers the most flexibility, strong SEO capabilities, and an enormous plugin ecosystem. It’s also very scalable and cost-effective for clients who may want to expand their site over time. For highly custom, design-focused websites, Webflow is an excellent option. It allows for very precise visual design, clean code output, and smooth animations without relying heavily on plugins. For e-commerce, Shopify is usually the best choice. It’s purpose-built for online stores, with reliable hosting, strong security, and an ecosystem designed specifically for selling products. In my projects, I typically evaluate the client’s goals, scalability needs, and marketing strategy first, then recommend the platform that will perform best long-term rather than a one-size-fits-all approach.
Yes, I offer ongoing support after launch. I provide website maintenance plans that can include updates, security monitoring, backups, performance optimization, and small content or design changes. This helps keep the site running smoothly and ensures it stays secure and up to date. I’m also available for additional improvements or new features as your business grows, so the website can continue evolving over time rather than becoming outdated.
$3,500