What's included

• Brand Questionnaire

  To understand you brand, your values & your ideal target(s), etc.

• Creative Direction *

  We will analyze your target audience, identify what makes your brand unique and craft a strategic creative direction. Includes a presentation document and moodboard.

• Logo Suite **

  This will include a main logotype, secondary logo, favicon and two / three additional variations based on your project's needs. Two creative tracks will be presented.

• Color Palette **

  With color references and pairings.

• Font System

  With free fonts alternatives to lower your costs.

• Graphic Elements

  Such as icons, textures, patterns. They will be determined according to your project.

• Social Media Styling

  Profile picture & banner, bio description, story highlights icons, feed layout example.

• 2 Collaterals of your choice *

  You can choose 2 design items from the list below, depending on your communication needs.

• COLLATERALS

  Social Media Templates / Business Card Design / Tote-bag / Packing material (custom shipping box, label, personalized silk paper, thank you card...). Don't hesitate to contact me to discuss other design items.

• Brand Guide

  A 20+ pages document to present your new identity and advise you how to use it efficiently.

• Files

  Final files will be delivered on a dedicated Google Drive for your print & digital uses.

• MODIFICATIONS

  The number of * indicates the modification rounds included in this package. Any extra feedback will be charged at an hourly rate, after discussing the number of necessary hours together.