Distinctive Branding Kits for a Strong, Cohesive Brand Identity

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About this service

Summary

I specialize in crafting bespoke Branding Kits that transcend visuals to embody your brand's story and ethos. Beyond custom logos, vibrant color palettes, and tailored typography, I offer unique elements like exclusive brand assets and immersive mockups for a holistic brand experience. With unlimited revisions, I ensure every detail aligns with your vision, guaranteeing a brand identity that captivates and resonates with your audience across all mediums.

Process

1. Initial Consultation:
We begin with a detailed discussion to understand your brand’s values, target audience, and aspirations. This phase includes a thorough questionnaire to capture your preferences and vision.
2. Research & Inspiration:
I conduct extensive research into your industry, competitors, and market trends to inform the design direction. This stage also involves creating a mood board to visualize potential styles and themes.
3. Concept Development:
Based on our discussions and research findings, I develop 3-5 initial branding concepts. Each concept includes a unique combination of logo designs, color palettes, typography choices, and brand elements.
4. Feedback & Revision Rounds:
You review the initial concepts and provide feedback. I offer unlimited revision rounds to refine the chosen concept until it perfectly aligns with your brand identity and vision.
5. Finalization of Branding Kit:
Once the logo and brand elements are approved, I finalize all components of the Branding Kit. This includes preparing high-resolution files of the logo, color palette specifications, typography recommendations, and additional brand assets.
6. Brand Guidelines Creation:
I create a comprehensive Brand Guidelines document that outlines the proper usage of the logo, color schemes, typography guidelines, and examples of brand applications. This ensures consistency across all marketing materials.
7. Delivery of Assets:
All finalized assets, including logo files (AI, EPS, PNG, JPG), color codes, typography suggestions, brand guidelines document, and any additional requested materials, are delivered digitally in an organized manner.
8. Post-Delivery Support:
I provide ongoing support post-delivery to address any questions or additional needs you may have regarding the implementation and application of your new brand identity.

What's included

  • 1. Primary Logo Design, Logo Variations, and Usage Guidelines

    A high-resolution, full-color logo in various formats (AI, EPS, PNG, and JPG) suitable for both digital and print use. Also, alternate versions of the logo, including black and white, grayscale, and simplified formats for different applications. in addition, a comprehensive guide detailing proper usage, color specifications, and clear space requirements to maintain brand consistency.

  • 2. Brand Elements

    Additional graphic elements such as patterns, textures, or illustrations that enhance brand recognition and visual appeal.

  • 3. Brand Guidelines

    A comprehensive document outlining logo usage, color specifications, typography guidelines, and brand application examples to maintain consistency.

  • 4. Stationery Design

    Design of business card, letterhead, and envelope templates that integrate the new brand elements for professional correspondence.

  • 5. Social Media Assets

    Custom-designed profile picture and cover image templates for social media platforms (Facebook, Twitter, LinkedIn, etc.) to ensure brand consistency online.

  • 6. Brand Mockups

    Visual mockups of how the brand elements can be applied to various materials such as packaging, signage, or apparel.

  • 7. Brand Kit Presentation

    A digital presentation or PDF summarizing the brand kit components and showcasing their application in real-world scenarios.

Recommendations

(5.0)

Susan Sabet

Client • Jun 21, 2024

Mohamed Khaled elevated Pashion Magazine's brand identity and excelled in designing the branding for Egypt Fashion Week 2023. His exceptional skills in logo design, event branding, and marketing strategy provided significant exposure and perfectly captured our brand's essence. Mohamed's creativity, strategic insight, and professionalism made him an invaluable asset to our team. Highly recommended for any branding or design project. — Susan Sabet, Editor-in-Chief, Pashion Magazine


Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

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