What's included

• Ongoing Paid Adds Management for Facebook and Instagram (Meta)

  Paid Ads Management for Facebook and Instagram involves creating and running targeted ads on both platforms to reach a specific audience. It includes setting a budget, custom targeting, and creating compelling ad copy and visuals. The success of paid ads management is measured through metrics such as reach, engagement, and conversion rates, and can be adjusted based on performance to maximize ROI.

• Ad Campaign Optimizations

  Customized ad optimizations for Facebook and Instagram, including adjusting various parameters of an ad campaign to improve its performance and achieve better results. This includes testing different ad formats, refining target audiences, adjusting bidding strategies, and analyzing ad data to make informed decisions. By continuously optimizing paid ads, businesses and advertisers can improve ad relevance, increase click-through rates, and drive more conversions at a lower cost.

• Monthly Ad Performance Reports

  A monthly Ad Performance report with KPIs including but not limited to: -Click-through Rate (CTR): Measures the percentage of people who clicked on an ad after seeing it. -Cost per Click (CPC): Measures the average cost per click for an ad campaign. -Impressions: Measures the number of times an ad is displayed on a user's screen. -Reach: Measures the number of unique users who see an ad. -Frequency: Measures the average number of times an ad is shown to a user. -Engagement Rate: Measures the percentage of users who engage with an ad, such as liking or commenting on it. -Best performing ad creative