What's included

• 👩🏻‍💻 Discovery Call

  Description: Let's get to know each other and set some goals for your brand! You can either choose for us to have a web meeting or an email conversation instead. During this meeting we will also establish milestones, timelines, and due dates for the project as well. Following the discovery call, I will send you a copy of the meeting notes to ensure we are on the same page. | Delivery Format: Email or Video Chat, Notion Link to Calendar and Meeting Notes

• 👩🏻‍🎨 Custom Mood Board & Strategy Analysis

  Description: Think of this as the first step in the creative direction. I will pull together 2x mood boards to make sure I am hitting the mark before getting knee deep in design. The mood boards will consist of photos/illustrations as well as design and type samples for inspiration purposes. Includes 2 rounds of revisions. | Delivery Format: PDF Slide Deck

• 🎨 Logo Kit

  Description: Having a versatile and memorable logo kit makes designing easier down the road. The logo kit will include 1x primary logo, 1x alternate logo, 1x logo icon, 4x monochrome logo (2 monochrome version of the primary logo and 2 monochrome version of the alternate logo). Includes 3 rounds of revisions. | Delivery Format: Transparent PNG, Adobe compatible vector file (.eps), AI File (editable source file included)

• 📒 Brand Guidelines

  Description: Good brand guidelines will ensure easy transition for future designers in the future. The brand guidelines will be a comprehensive guide on presenting the brand to future audiences. It will include (but not limited to) do's and don't's, logo best practices, photography/illustration recommendations and treatment, and typeface guidelines as well as content recommendation for brand voice. Includes 3 rounds of revisions. | Delivery Format: PDF with crop marks for printing, web optimized PDF, InDesign File (editable source file included)

• 📱 Social Media Jumpstart Kit

  Description: Kick off your brand with the social media jumpstart kit. This kit will include 2x Profile Pictures, 3x Highlights Icons, 6x Square IG Posts 3x IG Stories. Includes 3 rounds of revisions. | Delivery Format: Figma File, Adobe compatible vector file (.eps), and web optimized PNGs (editable source file included)

• 🖨 Print Collateral Suite

  Not all marketing is online so be ready with a suite of printed collateral for when opportunity calls! This suite will include 1x business card design, 1x letterhead design, 1x brochure or one-pager. Includes 3 rounds of revisions. | Delivery Format: Print-ready PDFs with and without crop marks, InDesign File (editable source file included)

• 💻 FREE Additional Landing Page Design

  I will pull together a landing page for your business that you can use to jump start a web page or for inspiration. It's up to you! Note: this is a DESIGN FILE ONLY and you will have to seek development for website launch. Due to this being a free product, there will be no revisions. | Delivery Format: Figma Design File (editable source file included)