Whether you’re a start-up or an established brand that needs a refresh, this is the full process. It runs from understanding your business through to a finished brand your team can use.

I’ve led this work for clients like the United Nations, Pepsico, World Rugby, and more. The stages below are the full version, and the scope can be shaped and tailored to what you need.

1. Discovery – A deep dive into your business, your sector, and your competitors – visual and verbal – A strategic review of your positioning and brand territory, with an executive report and recommendations

2. Positioning and proposition – Two distinct, ownable positioning and proposition routes – Development of the chosen route

3. Creative routes – Two creative routes that express the approved positioning in visual and verbal language: logo, colour palette, photography, graphic language, and tone of voice – Each shown across touchpoints such as website, literature, corporate comms, and environments and signage

4. Refinement and delivery – Refinement of the chosen route into the final identity – A complete set of brand assets: logo, colour palette, photography, graphic language, and tone of voice – Guidelines for applying the brand going forward

See examples of the full service branding offer here: https://danbarber.co/work/