What's included

• Content Strategist

  1. Content Strategy Document A comprehensive guide detailing the content goals, target audience profiles, content themes, key messaging, content types, and distribution plan. This document provides a clear roadmap for content creation and distribution. Format: PDF or Google Docs Quantity: 1 document Revisions: 2 rounds of revisions 2. Content Calendar A visual schedule outlining the planned content publication dates, platforms, and responsible team members. The calendar includes monthly themes, keywords, content formats, and goals to keep content delivery on track. Format: Google Sheets or Excel Quantity: 1 calendar covering a 6-month period Revisions: 1 round of revision after initial delivery 3. Audience Persona Profiles In-depth profiles of the target audience, including demographic, psychographic, and behavioral data. Each profile includes insights into audience needs, pain points, content preferences, and buying journey stages. Format: PDF or Google Docs Quantity: 3–5 audience personas Revisions: 1 round of revision

• Digital Marketer

  1. Digital Marketing Campaign Plan A structured campaign plan that outlines the objectives, key messages, target audience, channels, timeline, and budget allocation for each phase of the campaign. Format: PDF or Google Docs Quantity: 1 plan per campaign Revisions: 2 rounds of revisions 2. Social Media Ad Creatives Designed assets for digital ads (images, videos, copy) tailored for each social media platform. Includes ad variations for testing and is optimized for platform guidelines. Format: JPEG, PNG for images; MP4 for videos Quantity: 3–5 creatives per platform Revisions: 1 round of revision for each creative 3. Campaign Performance Report A detailed performance report with key metrics (CTR, engagement rate, conversions, and ROI), insights, and recommendations for optimization. Format: PDF or Google Slides Quantity: 1 report per campaign, with weekly and final summaries Revisions: None, but updates are provided as per the reporting schedule

• Content SEO Manager

  1. SEO Content Audit A complete audit identifying strengths and weaknesses of current content, keyword performance, and content gaps. Includes recommendations for improving SEO, readability, and engagement. PDF or Google Sheets Quantity: 1 audit report Revisions: 1 round of revision based on client feedback 2. Keyword Research & Content Mapping Comprehensive keyword research with primary, secondary, and long-tail keywords mapped to suggested content pieces. Includes search volume, competition level, and suggested content formats. Format: Google Sheets or Excel Quantity: 1 keyword mapping document Revisions: 1 round of revision 3. SEO Content Optimization Guidelines A guideline document providing best practices for on-page SEO, including keyword placement, internal linking, and content structure recommendations. Tailored for the client’s content team to apply across future posts. Format: PDF or Google Docs Quantity: 1 document Revisions: 1 round of revision