Logo design

Abdifatah Mohamed

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About this service

Summary

Crearitve

Inspiring

ambitious

Process

Design process steps

The five main steps in the design process are Empathize, Define, Ideate, Deliver, and Test. You might hear different names to describe these steps, but this is how most design processes unfold. And as for what happens within each step, it depends on what you’re designing, your team setup, and other constraints in your organization such as budget, industry, and more.

Step 1: Empathize

The first step in the design process, also referred to as “Discovery”, involves the same initial effort required for any new business challenge: identifying and empathizing with your target user and their needs. This effort to deeply understand your users includes activities like market research, UX research, conducting user interviews, and finally, bringing together all of the information you’ve discovered so that it contributes to and improves your design thinking.This step takes longer when you’re designing a brand new product or if your design project is complex, like an application, website, or comprehensive digital experience, because the amount of user research you’d need to fully empathize with your end user is greater.

Step 2: Define

What have you learned about your user? What problems are they running into? How are they currently dealing with them? What could you create to make their life better?These are some questions to answer at the second step of the design process, which is all about defining your problems, goals and boundaries. Here, you’d take what you’ve learned about your users' needs and narrow down what matters. For some teams, this step might include creating user flows and personas, drafting design briefs, and holding meetings to gain alignment on design scope, deliverables, responsibilities, and timelines.

Step 3: Ideate

The third step of the design process is what most people envision when they think of a designer’s creative process. Often messy to some degree, the ideate stage is where designers brainstorm ideas, challenge assumptions, and ultimately create a solution to a problem they’ve defined in earlier steps. Typically, the outcome of this step is some sort of design work product, such as wireframes, mockups, or first drafts.

Step 4: Deliver

The deliver step of the design process is the turning point when designs begin to feel real because they are shared with others in the form of a prototype or MVP. When building digital products, this is where the importance of design delivery comes into play because this determines how efficiently developers can transform the design vision into a final outcome that solves users’ needs.

In this step, you’ll often find design presentations, design handoff meetings, and depending on your design tool of choice, Figma, Sketch, XD and Photoshop.

Step 5: Test

When designing digital products and experiences today, you’ll rarely find a designer designing something and never touching it again. That’s because the most successful designs are a result of an iterative approach, where there’s a continuous cycle of updates and improvements to the design based on feedback from users and customers. After a design has been user tested, it may go back to the ideate stage to get further refined.

FAQs

Questions about the client’s business and target audience
1•What are some words you can use to describe your brand? 2•How do your customers currently perceive your organization? 3•How do you want your audience to perceive your business? What are 3 things you want them to think or feel when engaging with your brand? 4•What do you like about your current branding? 5•What do you dislike about your current branding? 6•Is there a brand you look up to that you’d like to benchmark against? Questions about the brand 7•To ensure brand consistency, do you have any design and style guidelines or assets you’d like to share? (font, logos, colour codes, or other design elements) 8•If you don’t intend to use existing brand colours, do you have a colour palette in mind? Are there any colours you dislike? 9•What are some must-have elements of graphic design? 10•Are there any new elements you’d like to try out in this project? 11•Are there any design styles that you really like? Please provide an example URL. 12•Are there any design styles that you dislike? Please provide an example URL. Do you have any preferred fonts to share? 13•What do you like or dislike about your competitor’s branding? Please provide an example URL and point out what you like and don’t like. 14•Please provide a few links or samples for inspiration / creative direction. Questions about design preferences 15•Please state what design deliverables you need for the project: - Brochures - Logo - Ads - Poster - Blog images - Other (please state) 16•Where do you intend to use the final project deliverable? (print, online, other) 17•What is the goal of this design project? 18•How will you define the success of this project? 19•Are there any other specifications or details you’d like to list? (timeline, project schedule, other) Questions about working relationship 20•Have you worked with a graphic designer before? What was positive about your experience? What was negative about your experience? 21•How do you prefer to communicate? (phone, email, zoom, in-person meetings, other) 22•Aside from this project, do you need assistance with any other projects? What are they? (print design, logo design, apparel design)

What's included

Logo design
Graphic design deliverables refer to the final products or outputs that a designer creates for a client or project. These deliverables can vary depending on the specific project and the needs of the client, but some common examples include: Logo design Business cards Brochures and flyersPosters Packaging design Social media graphics Advertising campaigns These are just a few examples, but there are many other possible deliverables depending on the project at hand. The designer and client will typically discuss and agree upon the specific deliverables before the design process begins.

Skills and tools

Graphic Designer

Logo Designer

Packaging Designer