Summary

FAQs

• Questions about the client’s business and target audience

  1•What are some words you can use to describe your brand? 2•How do your customers currently perceive your organization? 3•How do you want your audience to perceive your business? What are 3 things you want them to think or feel when engaging with your brand? 4•What do you like about your current branding? 5•What do you dislike about your current branding? 6•Is there a brand you look up to that you’d like to benchmark against? Questions about the brand 7•To ensure brand consistency, do you have any design and style guidelines or assets you’d like to share? (font, logos, colour codes, or other design elements) 8•If you don’t intend to use existing brand colours, do you have a colour palette in mind? Are there any colours you dislike? 9•What are some must-have elements of graphic design? 10•Are there any new elements you’d like to try out in this project? 11•Are there any design styles that you really like? Please provide an example URL. 12•Are there any design styles that you dislike? Please provide an example URL. Do you have any preferred fonts to share? 13•What do you like or dislike about your competitor’s branding? Please provide an example URL and point out what you like and don’t like. 14•Please provide a few links or samples for inspiration / creative direction. Questions about design preferences  15•Please state what design deliverables you need for the project: - Brochures - Logo - Ads - Poster - Blog images - Other (please state) 16•Where do you intend to use the final project deliverable? (print, online, other) 17•What is the goal of this design project? 18•How will you define the success of this project? 19•Are there any other specifications or details you’d like to list? (timeline, project schedule, other) Questions about working relationship  20•Have you worked with a graphic designer before? What was positive about your experience? What was negative about your experience? 21•How do you prefer to communicate? (phone, email, zoom, in-person meetings, other) 22•Aside from this project, do you need assistance with any other projects? What are they? (print design, logo design, apparel design)