Brand Identity Kit to grow your business - Sapling 🌱

Stevie Hale Jones

(0)

Starting at

1,100

About this service

Summary

If you're a startup or a small business looking for branding on a budget then Sapling is the package for you! You will get all the essential components to help you establish and grow your brand whilst also being easy on the wallet 🤑

(I named it Sapling as I want to help your business thrive and grow to the heights!)

Process

Discovery: A 1:1 call (30-60 mins) to discuss your brand vision and goals, see if we are the right fit for each other and establish timelines for deliverables.

Questionnaire: I will provide a list of more in-depth questions about your brand, this can be used as a reference to help keep the project running smoothly and avoid any confusion

Research: I will conduct research on your target audience to select keywords and determine the best direction and positioning for your branding.

Visual Direction: I will present a moodboard, based on the research, that best encapsulates your brand and take on board any thoughts and feedback you want to share.

The Design Stage: This is where I will be designing your new brand identity. I will give at least 2 variations of each element and I will be keeping you in the loop about and making sure that your branding is headed exactly where you want it to go.

Revisions: I will send samples of the work and we can discuss any edits that need to be made.

Delivery and wrap up!: Everything will be sent to you via whatever file formats you request. Congratulations on your new Brand Identity! May it help your sapling business grow and thrive.

What's included

Creative Direction
2-3 Creative directions - These will be presented in PDF format, with full explanations for each direction to help you decide on the on that fits you the best.
Logo Design
(Includes Primary, Secondary and submark logos) The logo will help encapsulate the spirit of your brand and help you become a memorable and recognizable entity.
Colour Palette
A custom colour palette that represents your brand and keeps it consistent. (I recommend keeping it minimal for greater impact!)
Typography
(2-3 typefaces) A selection of complimentary font pairings that will become synonymous with your brand.
Brand Board/Style Guide
This will be a visual reference for your brand identity and provides an at-a-glance summary of the look and feel of your brand. (includes the brand’s logos, color palette, fonts, and imagery)

Example projects