Brand Identity Kit to grow your business - Sapling 🌱

Stevie Hale Jones

Starting at

$

1,100

About this service

Summary

If you're a startup or a small business looking for branding on a budget then Sapling is the package for you! You will get all the essential components to help you establish and grow your brand whilst also being easy on the wallet 🤑
(I named it Sapling as I want to help your business thrive and grow to the heights!)

Process

Discovery: A 1:1 call (30-60 mins) to discuss your brand vision and goals, see if we are the right fit for each other and establish timelines for deliverables.
Questionnaire: I will provide a list of more in-depth questions about your brand, this can be used as a reference to help keep the project running smoothly and avoid any confusion
Research: I will conduct research on your target audience to select keywords and determine the best direction and positioning for your branding.
Visual Direction: I will present a moodboard, based on the research, that best encapsulates your brand and take on board any thoughts and feedback you want to share.
The Design Stage: This is where I will be designing your new brand identity. I will give at least 2 variations of each element and I will be keeping you in the loop about and making sure that your branding is headed exactly where you want it to go.
Revisions: I will send samples of the work and we can discuss any edits that need to be made.
Delivery and wrap up!: Everything will be sent to you via whatever file formats you request. Congratulations on your new Brand Identity! May it help your sapling business grow and thrive.

What's included

  • Creative Direction

    2-3 Creative directions - These will be presented in PDF format, with full explanations for each direction to help you decide on the on that fits you the best.

  • Logo Design

    (Includes Primary, Secondary and submark logos) The logo will help encapsulate the spirit of your brand and help you become a memorable and recognizable entity.

  • Colour Palette

    A custom colour palette that represents your brand and keeps it consistent. (I recommend keeping it minimal for greater impact!)

  • Typography

    (2-3 typefaces) A selection of complimentary font pairings that will become synonymous with your brand.

  • Brand Board/Style Guide

    This will be a visual reference for your brand identity and provides an at-a-glance summary of the look and feel of your brand. (includes the brand’s logos, color palette, fonts, and imagery)

Example projects

Particles

Amber Coffee Roasters

Duration

1 week

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Affinity Designer

Affinity Designer

Affinity Photo

Affinity Photo

Figma

Figma