What's included

• SOCIAL MEDIA MANANGEMENT

  Strategy Development: A Social Media Manager develops a comprehensive social media strategy aligned with the brand's objectives. They conduct research to identify the target audience, competitors, and industry trends. Based on the findings, they create a roadmap outlining content themes, posting schedules, and campaign objectives. Content Creation: They create engaging and relevant content for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. This includes writing compelling captions, designing graphics or videos, and sourcing or creating visual assets. They ensure the content is consistent with the brand's voice, values, and guidelines. Community Management: Social Media Managers actively engage with the audience by responding to comments, messages, and mentions. They foster positive interactions, address customer inquiries or concerns, and maintain a strong brand presence. They monitor and moderate conversations, ensuring adherence to community guidelines and maintaining a respectful environment. Social Advertising: They plan and execute paid advertising campaigns on social media platforms. This involves setting campaign objectives, defining target audiences, creating ad creatives, and monitoring performance. Social Media Managers utilize platform-specific ad managers or tools to optimize campaigns, improve reach, and drive desired outcomes, such as conversions or lead generation. Analytics and Reporting: They analyze social media metrics and generate reports to evaluate campaign performance. Social Media Managers track key performance indicators (KPIs) like engagement, reach, website traffic, conversions, and ROI. They use analytics tools to derive insights and make data-driven decisions to enhance future strategies and optimize social media efforts. Influencer Marketing: Social Media Managers identify and collaborate with influencers or brand ambassadors to amplify reach and engagement. They establish partnerships, negotiate collaborations, and manage influencer relationships. They may also leverage user-generated content to foster authenticity and enhance brand advocacy.