SEO / AEO Audit & Content OptimizationMelissa Mecca
Is your organic traffic dropping? I'll help you understand what's happening for your brand in the top AI platforms like ChatGPT, Claude, Perplexity, and Gemini. I'll show you how your brand stacks up against your top competitors; audit your site for the specific needs of AI search engines, and then help craft a strategy that sets your content and site in the right direction.
What's included
Brand Visibility Audit across AI platforms
Analysis of how your brand appears across ChatGPT, Perplexity, Claude, and Gemini. Identifies citation gaps, competitive positioning, and specific opportunities to increase your visibility in AI-generated answers.
Content architecture for answer engine optimization
Content strategy and information architecture designed for how AI platforms extract and present information. Includes topic modeling, E-E-A-T signals, and formats optimized for featured snippets and AI citations.
Citation-to-conversion gap analysis
Detailed tracking of which platforms drive citations versus which drive actual business outcomes. Reveals the disconnect between AI visibility and revenue impact so you can prioritize strategically.
90-day performance tracking and recommendations
Ongoing monitoring of your AI platform presence with monthly reports showing citation changes, competitive movements, and refined recommendations based on what's working.
Semantic markup implementation and optimization
Strategic Schema.org markup tailored to your business model and content. Structured data that helps AI systems understand and cite your expertise, products, and services accurately.
FAQs
I will use proprietary and commonly available tools to build a custom analysis for your brand. I will give you a full report in an executive summary as a PDF, with commentary. I will also give you access to a custom clickable web platform during the period of our engagement so you can explore the data. You will also receive the raw data from the query requests from the platforms for your future reference.
The full report period takes about one week.
This analysis is good for companies at all stages. For mature companies with 20+ pages, we will audit your full brand. For early-stage companies, we'll benchmark against established brands in your category to set baseline targets and identify positioning opportunities.
In order to conduct the analysis of your brand site, we will perform a crawl of your site using a bot. This requires that your site grants permission for us to do so. I will also look to understand more about your brand and your competitors in order to perform an effective analysis.
That's actually the most common starting point. The audit reveals where the gaps are and gives you a prioritized roadmap for building citability. We focus on quick wins first - the structural and content changes that can start generating citations within weeks.
Not required, but helpful. I'll do competitive research either way to understand your category landscape, but if you have specific competitors you're tracking or concerned about, flagging them upfront makes the analysis more targeted.
You can continue monitoring independently with the systems I set up, engage me for ongoing quarterly audits, or we can discuss implementation support if you need help executing the recommendations.
Melissa's other services
SEO / AEO Audit & Content OptimizationMelissa Mecca
Contact for pricing
Is your organic traffic dropping? I'll help you understand what's happening for your brand in the top AI platforms like ChatGPT, Claude, Perplexity, and Gemini. I'll show you how your brand stacks up against your top competitors; audit your site for the specific needs of AI search engines, and then help craft a strategy that sets your content and site in the right direction.
What's included
Brand Visibility Audit across AI platforms
Analysis of how your brand appears across ChatGPT, Perplexity, Claude, and Gemini. Identifies citation gaps, competitive positioning, and specific opportunities to increase your visibility in AI-generated answers.
Content architecture for answer engine optimization
Content strategy and information architecture designed for how AI platforms extract and present information. Includes topic modeling, E-E-A-T signals, and formats optimized for featured snippets and AI citations.
Citation-to-conversion gap analysis
Detailed tracking of which platforms drive citations versus which drive actual business outcomes. Reveals the disconnect between AI visibility and revenue impact so you can prioritize strategically.
90-day performance tracking and recommendations
Ongoing monitoring of your AI platform presence with monthly reports showing citation changes, competitive movements, and refined recommendations based on what's working.
Semantic markup implementation and optimization
Strategic Schema.org markup tailored to your business model and content. Structured data that helps AI systems understand and cite your expertise, products, and services accurately.
FAQs
I will use proprietary and commonly available tools to build a custom analysis for your brand. I will give you a full report in an executive summary as a PDF, with commentary. I will also give you access to a custom clickable web platform during the period of our engagement so you can explore the data. You will also receive the raw data from the query requests from the platforms for your future reference.
The full report period takes about one week.
This analysis is good for companies at all stages. For mature companies with 20+ pages, we will audit your full brand. For early-stage companies, we'll benchmark against established brands in your category to set baseline targets and identify positioning opportunities.
In order to conduct the analysis of your brand site, we will perform a crawl of your site using a bot. This requires that your site grants permission for us to do so. I will also look to understand more about your brand and your competitors in order to perform an effective analysis.
That's actually the most common starting point. The audit reveals where the gaps are and gives you a prioritized roadmap for building citability. We focus on quick wins first - the structural and content changes that can start generating citations within weeks.
Not required, but helpful. I'll do competitive research either way to understand your category landscape, but if you have specific competitors you're tracking or concerned about, flagging them upfront makes the analysis more targeted.
You can continue monitoring independently with the systems I set up, engage me for ongoing quarterly audits, or we can discuss implementation support if you need help executing the recommendations.
Melissa's other services
Contact for pricing