What's included

• 🧠 Strategy + Discovery

  An in-depth strategic discovery process that includes clearly defining the brand’s goals and creating an action plan that ensures your vision, mission, values, and market (which will all be determined or refined in the process) are reflected in your brand and web experiences. Includes research and build of audience personas that will act as a guide to tapping into their wants, needs, and motivations.

• 🎨 Brand Mood

  Use of an empathy-forward approach to creating a brand mood that speaks to each of your audiences. The presentation includes two unique mood boards, each containing its own color palette, photography, and typography options to complete the aesthetic and feel.

• 🔅 Logo + Submarks

  Based on your updated and established brand identity, I will develop logo concepts that act as visual recognition of your unique value. I will deliver three distinct options that align with strategy and we will work together to select one.

• 📓 Branded Materials

  This stage includes print and/or digital design of up to three chosen marketing assets based on your brand identity. Suggestions will be made based on strategy. As an example, some selections may include items such as product mockups, business cards, packaging mockups, social media templates, or pitch / presentation templates.

• 📖 Brand Guide

  Your final deliverables for the brand identity process will be all final logo files, typography files, branded materials, and a brand guide that contains all full brand details as well as outlines standards for use of assets for print and web.