At the heart of my design process is a commitment to thorough research; primarily, we cover and go through User Interviews, Affinity Mapping, Customer Journey Mapping, Competitor Analysis, Prioritization Matrix, etc... to gain deep insights into user needs and preferences. From there, I use Figma to create Low-fidelity and High-fidelity wireframes, which are tested rigorously using tools like Maze.co and HotJar. Based on the testing feedback, I re-iterate the design until we achieve the best possible user experience.