Brand Design & Visual Identity for Growing Businesses
Starting at
$
20,000
About this service
Summary
FAQs
What’s included in your Brand Design & Identity package?
Each project includes strategy, concept development, logo design, colour palette, typography, and a complete visual identity system. You’ll also receive a brand style guide and all final files, ready to use across digital and print.
How long does the full process take?
A typical project takes 4–8 weeks, depending on the scope and feedback speed. I’ll share a clear timeline at the start, so you always know what stage we’re in.
What if I already have a logo or partial branding?
That’s totally fine. I can refine and expand your existing brand, or build a cohesive identity system around what you already have.
How many design concepts and revisions do you provide?
Usually, I present 3–6 initial concepts and refine the chosen direction through up to two revision rounds. I aim to keep the process collaborative while staying focused on the best creative outcome.
Do you also help with brand strategy?
Absolutely. Strategy is the foundation of everything I design. I include brand positioning, tone of voice, and audience insight as part of the process to ensure your visual identity has meaning and direction.
Can you design additional brand materials (like packaging or social media templates)?
Absolutely. Once your core identity is approved, I can create packaging, marketing materials, or digital templates as add-ons to your project.
What file formats will I receive?
You’ll receive your final logo and brand assets in AI, PDF, PNG, SVG, and JPG formats, plus a style guide with all specifications for consistent future use.
What makes your approach different?
I combine strategic insight and design craft, meaning your brand won’t just look great, it will mean something. My process blends research, storytelling, and modern design tools to build brands that connect emotionally and perform commercially. As a Senior Creative and agency founder with over 20 years of experience in communication and technology across the UK, US, and Brazil, I bring real-world insight from working with leading brands such as Abbott, Novartis, Pfizer, Unilever, Volkswagen, DHL, LG, and Salesforce, as well as many emerging startups. This mix of global experience, complex briefs, and hands-on execution ensures a grounded, results-driven approach to every project.
What's included
Brand Positioning & Tagline
A clear, strategic statement defining your brand’s unique market position and personality, paired with a memorable tagline that captures its essence and emotional appeal.
Creative Brief
A structured document summarising insights from research and strategy — including audience, competitors, tone, and goals — to align creative direction and brand objectives.
Brand Concept & Strategy
A visual and verbal framework exploring multiple creative directions, supported by a strategic rationale that ensures consistency and differentiation across all brand touchpoints.
Logo Design
A distinctive and versatile logo system designed for scalability, legibility, and alignment with your brand’s personality, provided in multiple formats for print and digital use.
Colour Palette
A carefully curated set of brand colours designed to evoke the right emotions, ensure accessibility, and maintain visual consistency across all applications.
Typography & Font Pairing
A tailored font system combining primary and secondary typefaces for optimal readability and brand character — balancing aesthetic appeal with functionality.
Visual Identity System
A cohesive visual language including graphic elements, textures, patterns, and imagery styles that reinforce your brand’s personality across all mediums.
Stationery Design
legant, on-brand layouts for key touchpoints such as business cards, letterheads, and email signatures, ensuring consistency from print to digital presence.
Brand Style Guide
A comprehensive, easy-to-follow document outlining logo usage, colour codes, typography, and visual principles — serving as the foundation for future brand consistency.
Final Assets Package
All final logo files, brand elements, and design assets delivered in organised folders (AI, PDF, PNG, SVG, etc.), ready for use across web, print, and social platforms.
Duration
4 weeks
Skills and tools
Brand Design
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Midjourney