Brand Design & Visual IdentityPaulo Moro
I bring together brand strategy and design craft to create identities that are both beautiful and intelligent. Using a process that blends insight, storytelling, and modern design tools, I help brands communicate clearly and look exceptional across every touchpoint.
What's included
Brand Positioning & Tagline
A clear, strategic statement defining your brand’s unique market position and personality, paired with a memorable tagline that captures its essence and emotional appeal.
Creative Brief
A structured document summarising insights from research and strategy — including audience, competitors, tone, and goals — to align creative direction and brand objectives.
Brand Concept & Strategy
A visual and verbal framework exploring multiple creative directions, supported by a strategic rationale that ensures consistency and differentiation across all brand touchpoints.
Logo Design
A distinctive and versatile logo system designed for scalability, legibility, and alignment with your brand’s personality, provided in multiple formats for print and digital use.
Colour Palette
A carefully curated set of brand colours designed to evoke the right emotions, ensure accessibility, and maintain visual consistency across all applications.
Typography & Font Pairing
A tailored font system combining primary and secondary typefaces for optimal readability and brand character — balancing aesthetic appeal with functionality.
Visual Identity System
A cohesive visual language including graphic elements, textures, patterns, and imagery styles that reinforce your brand’s personality across all mediums.
Stationery Design
legant, on-brand layouts for key touchpoints such as business cards, letterheads, and email signatures, ensuring consistency from print to digital presence.
Brand Style Guide
A comprehensive, easy-to-follow document outlining logo usage, colour codes, typography, and visual principles — serving as the foundation for future brand consistency.
Final Assets Package
All final logo files, brand elements, and design assets delivered in organised folders (AI, PDF, PNG, SVG, etc.), ready for use across web, print, and social platforms.
FAQs
Starting at$4,999
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Midjourney
Brand Designer
Brand Strategist
Logo Designer
Service provided by
Paulo Moro Manchester, UK
- 22
- Followers
Brand Design & Visual IdentityPaulo Moro
Starting at$4,999
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Midjourney
Brand Designer
Brand Strategist
Logo Designer
I bring together brand strategy and design craft to create identities that are both beautiful and intelligent. Using a process that blends insight, storytelling, and modern design tools, I help brands communicate clearly and look exceptional across every touchpoint.
What's included
Brand Positioning & Tagline
A clear, strategic statement defining your brand’s unique market position and personality, paired with a memorable tagline that captures its essence and emotional appeal.
Creative Brief
A structured document summarising insights from research and strategy — including audience, competitors, tone, and goals — to align creative direction and brand objectives.
Brand Concept & Strategy
A visual and verbal framework exploring multiple creative directions, supported by a strategic rationale that ensures consistency and differentiation across all brand touchpoints.
Logo Design
A distinctive and versatile logo system designed for scalability, legibility, and alignment with your brand’s personality, provided in multiple formats for print and digital use.
Colour Palette
A carefully curated set of brand colours designed to evoke the right emotions, ensure accessibility, and maintain visual consistency across all applications.
Typography & Font Pairing
A tailored font system combining primary and secondary typefaces for optimal readability and brand character — balancing aesthetic appeal with functionality.
Visual Identity System
A cohesive visual language including graphic elements, textures, patterns, and imagery styles that reinforce your brand’s personality across all mediums.
Stationery Design
legant, on-brand layouts for key touchpoints such as business cards, letterheads, and email signatures, ensuring consistency from print to digital presence.
Brand Style Guide
A comprehensive, easy-to-follow document outlining logo usage, colour codes, typography, and visual principles — serving as the foundation for future brand consistency.
Final Assets Package
All final logo files, brand elements, and design assets delivered in organised folders (AI, PDF, PNG, SVG, etc.), ready for use across web, print, and social platforms.
FAQs
$4,999