Each project includes strategy, concept development, logo design, colour palette, typography, and a complete visual identity system. You’ll also receive a brand style guide and all final files, ready to use across digital and print.

A typical project takes 4–8 weeks, depending on the scope and feedback speed. I’ll share a clear timeline at the start, so you always know what stage we’re in.

That’s totally fine. I can refine and expand your existing brand, or build a cohesive identity system around what you already have.

Usually, I present 3–6 initial concepts and refine the chosen direction through up to two revision rounds. I aim to keep the process collaborative while staying focused on the best creative outcome.

Absolutely. Strategy is the foundation of everything I design. I include brand positioning, tone of voice, and audience insight as part of the process to ensure your visual identity has meaning and direction.

Absolutely. Once your core identity is approved, I can create packaging, marketing materials, or digital templates as add-ons to your project.

You’ll receive your final logo and brand assets in AI, PDF, PNG, SVG, and JPG formats, plus a style guide with all specifications for consistent future use.

I combine strategic insight and design craft, meaning your brand won’t just look great, it will mean something. My process blends research, storytelling, and modern design tools to build brands that connect emotionally and perform commercially. As a Senior Creative and agency founder with over 20 years of experience in communication and technology across the UK, US, and Brazil, I bring real-world insight from working with leading brands such as Abbott, Novartis, Pfizer, Unilever, Volkswagen, DHL, LG, and Salesforce, as well as many emerging startups. This mix of global experience, complex briefs, and hands-on execution ensures a grounded, results-driven approach to every project.