What's included

• Discovery and Analysis

  This phase involves understanding the business, its market, competitors, and target audience. It's about discovering the essence of the brand – its values, mission, and unique selling propositions.

• Positioning

  Defines where your brand sits in the marketplace and in the minds of your customers.

• Identity Development

  This goes beyond the visual (like logos and color schemes) and includes the tone of voice, messaging, and overall communication style. It's about creating a consistent personality that resonates with your target audience.

• Visual Identity Design

  Creating a distinctive and memorable visual style. It includes the design of the logo, color palette, typography, and other visual elements that make the brand stand out.

• Guidelines

  A set of guidelines is developed to ensure consistency across all mediums and touchpoints. This includes rules for how logos, fonts, colors, and other brand elements should be used.