I help startups, small businesses and growing brands clarify their positioning, define their differentiation and turn their ideas into a practical brand strategy.

What you'll get: • Brand positioning and differentiation • Target audience and customer insight • Competitor/market analysis • Brand proposition and messaging direction • Brand personality and communication direction • Practical recommendations for building a stronger brand

With 25+ years of experience across marketing, advertising, sales and business development, I combine strategic thinking with creativity and commercial understanding.

Ideal for: startups, new brands, product launches, businesses undergoing repositioning, or brands that feel "lost in the crowd."