What's included

• Campaign Setup and Management

  Campaign Structure: Set up campaigns, ad sets, and ads based on identified objectives. Budget Allocation: Optimize the monthly budget across campaigns to maximize ROI. A/B Testing: Implement A/B tests to determine the most effective ad creatives and targeting strategies.

• Account Setup and Audit

  Account Review and Optimization: Comprehensive audit of the current Facebook Ads account to identify areas of improvement. Pixel Installation and Verification: Ensure the Facebook Pixel is correctly installed and functioning on the client's website.

• Audience Research and Targeting

  Customer Persona Development: Create detailed profiles of target customer groups. Audience Segmentation: Define and segment audiences based on demographics, interests, behaviors, and past interactions.

• Ad Creation and Copywriting

  Ad Design and Development: Create visually appealing and effective ad creatives. Copywriting: Craft compelling ad copy that resonates with target audiences.

• Monitoring and Optimization

  Daily Monitoring: Track ad performance and make real-time adjustments. Performance Analysis: Analyze key metrics such as CTR, CPC, CPA, and ROAS. Optimization: Continuous optimization of campaigns to improve performance and achieve objectives.

• Reporting and Insights

  Weekly Reports: Provide weekly updates on campaign performance. Monthly Performance Report: Comprehensive report at the end of each month, including insights and recommendations for future campaigns.