From small businesses to solopreneurs and corporate execs looking to expand their reach, I've helped tell a brand's story through a tailored lens on social.
What's included
Campaign Setup and Management
Campaign Structure: Set up campaigns, ad sets, and ads based on identified objectives.
Budget Allocation: Optimize the monthly budget across campaigns to maximize ROI.
A/B Testing: Implement A/B tests to determine the most effective ad creatives and targeting strategies.
Account Setup and Audit
Account Review and Optimization: Comprehensive audit of the current Facebook Ads account to identify areas of improvement.
Pixel Installation and Verification: Ensure the Facebook Pixel is correctly installed and functioning on the client's website.
Audience Research and Targeting
Customer Persona Development: Create detailed profiles of target customer groups.
Audience Segmentation: Define and segment audiences based on demographics, interests, behaviors, and past interactions.
Ad Creation and Copywriting
Ad Design and Development: Create visually appealing and effective ad creatives.
Copywriting: Craft compelling ad copy that resonates with target audiences.
Monitoring and Optimization
Daily Monitoring: Track ad performance and make real-time adjustments.
Performance Analysis: Analyze key metrics such as CTR, CPC, CPA, and ROAS.
Optimization: Continuous optimization of campaigns to improve performance and achieve objectives.
Reporting and Insights
Weekly Reports: Provide weekly updates on campaign performance.
Monthly Performance Report: Comprehensive report at the end of each month, including insights and recommendations for future campaigns.
From small businesses to solopreneurs and corporate execs looking to expand their reach, I've helped tell a brand's story through a tailored lens on social.
What's included
Campaign Setup and Management
Campaign Structure: Set up campaigns, ad sets, and ads based on identified objectives.
Budget Allocation: Optimize the monthly budget across campaigns to maximize ROI.
A/B Testing: Implement A/B tests to determine the most effective ad creatives and targeting strategies.
Account Setup and Audit
Account Review and Optimization: Comprehensive audit of the current Facebook Ads account to identify areas of improvement.
Pixel Installation and Verification: Ensure the Facebook Pixel is correctly installed and functioning on the client's website.
Audience Research and Targeting
Customer Persona Development: Create detailed profiles of target customer groups.
Audience Segmentation: Define and segment audiences based on demographics, interests, behaviors, and past interactions.
Ad Creation and Copywriting
Ad Design and Development: Create visually appealing and effective ad creatives.
Copywriting: Craft compelling ad copy that resonates with target audiences.
Monitoring and Optimization
Daily Monitoring: Track ad performance and make real-time adjustments.
Performance Analysis: Analyze key metrics such as CTR, CPC, CPA, and ROAS.
Optimization: Continuous optimization of campaigns to improve performance and achieve objectives.
Reporting and Insights
Weekly Reports: Provide weekly updates on campaign performance.
Monthly Performance Report: Comprehensive report at the end of each month, including insights and recommendations for future campaigns.