What's included

• Creative direction & Moodboards

  A breakdown of all the details including visual direction and brand strategy.

• Brand Strategy

  Brand Purpose & Vision, Target Audience, Brand Personality & Tone of Voice, Messaging & Storytelling

• Logo Suite

  primary logo, secondary logo & submark

• Custom color palette

  Contrast checked - HEX, RGB, CMYK

• Typography

  Typography selections for your whole brand to stay consistent.

• Brand Pattern & Icons

  Seamless brand pattern and icons that will be optimized for both print and digital use.

• Custom Stationary

  Business card, letterhead, email signature, etc

• Brand Guidelines Document

  PDF laying out all branding details, concepts and directions