Every project I take on is unique but follows the same 5-step process –

This call is about getting to know each other more. It allows you to see if we are a good fit for you. It also helps us know if you are a good fit for us. Design is problem-solving at its core, so we try to discover the problem/goal you’ve come to us with. This is done by asking lots of thought-through questions. We try to align on what you hope to achieve during our collaboration.

I'll do a competitive analysis of your industry to understand both your business and your competitors better. This is crucial to identify what sets you apart from others and how we can leverage that. Then, we explore all the different visual styles that can cater to the project's needs.

Next up, I’ll create a sitemap based on any existing content you have, the research I've done, and our discussion. This phase sees us breaking down each page into its various sections to establish what content goes where.

This is where the magic starts to happen. I will present 1 (sometimes 2) home page design that clearly illustrates the design direction. This will be the foundation on which we design the rest of the site.

Every digital product must be aesthetically appealing, functional, robust, distinctive, and memorable to succeed. To maintain the right balance of these components, I always stay in close contact with the client and address every project holistically.

Once the home page has been finalized, I will design each site page. And before you know it, you'll have a custom-designed website ready to be developed.