As a brand designer delivering a brand identity guideline for a business, I will first ensure that I have a thorough understanding of the brand's core values, personality, and visual identity. Based on this understanding, I will create a comprehensive document that outlines the guidelines for the brand's visual identity and messaging. This will include typography guides, logo variations, color palette and brand pattern. The brand guideline will serve as a reference for the business to maintain a strong and cohesive brand image that resonates with their target audience and reinforces their unique value proposition.