Websites & eCom by Carolina PochWebsites & eCom by Carolina Poch
Websites & eComCarolina Poch
Cover image for Websites & eCom
We design engaging sites & shops with clear structure, sharp UI, and real usability. Every flow maps to users’ Jobs-to-be-Done to drive conversion. You get a modular design system and dev-ready docs, and we partner with your devs and PMs to ship smoothly.

What's included

Website Strategy & Information Architecture
Structure, messaging logic, key flows, and CTA hierarchy.
UX Design & Governance
Design direction, interaction logic, component systems, and dev alignment.
Conversion-Focused eCommerce UX
PDPs, PLPs, navigation, checkout optimization, trust and persuasion patterns.
CRO & Experimentation Roadmap
Hypotheses, testing backlog, prioritization framework, KPI alignment.
FAQs
Every project starts with user intent and business goals. We design flows around Jobs-to-Be-Done, decision friction, and trust signals, then validate structure and hierarchy before visual polish.
Yes. If data exists (GA, Hotjar, internal dashboards), we use it. If not, we define hypotheses and KPIs to guide design decisions and future optimization.
Absolutely. Many engagements focus on IA, key flows, PDPs, or checkout optimization rather than a full rebuild.
I support UX copy, messaging hierarchy, and CTA logic. Full brand or SEO copy can be included or handled in collaboration with your team or partners.
Yes. I regularly partner with in-house dev teams and external agencies, aligning design decisions with technical constraints to ship efficiently.
I focus on strategy and design. Build can be handled by your team or trusted partners. I stay close through handover and QA if needed.
Depending on scope, anywhere from a few weeks for focused optimizations to several months for full websites or shops.
Yes. I can define testing roadmaps, prioritization frameworks, and design iterations post-launch.

For more than 13 years, I have been helping brands turn complexity into high-performing digital experiences. I have worked across a wide range of industries, including SaaS and AI, eCommerce, luxury and lifestyle, healthcare, mobility, travel, manufacturing, sports, telecom, and public sector, among others. If you are wondering whether I have experience in your industry, let’s talk. Chances are I have already worked with one or several clients in your field.
I partner with founders, teams, and companies on branding, UX/UI, and digital products.
 Typical projects include: 
– Brand strategy & visual identity 
– Website & product design 
– UX/UI for SaaS or platforms 
– Design audits & optimization sprints
Yes, that is my specialty. We regularly collaborate remotely with clients in Europe, North America and Latin America. 
Most collaboration happens via video calls, email, and shared tools (Figma, Notion, etc.).
I primarily work with fixed-scope, value-based project pricing or retainers. Hourly rates are available for advisory or short-term support, but most clients prefer predictable investment and clear outcomes.
If budget is a constraint, we typically adjust scope, depth, or timeline, not quality. I am happy to propose phased approaches or reduced deliverables, as long as the work can still create real impact.
If you prefer, you can email me at carolinapoch@andbunt.com or book a call via https://calendly.com/carolinapoch-andbunt/30min.

Start dates depend on my current commitments.
Tell me your ideal timing; I’ll let you know our earliest availability.
That’s okay, many clients start there.
Use the form to explain your situation, goals, and what feels “stuck”. We’ll help you clarify the problem and recommend a path forward. If you prefer, you can email me at carolinapoch@andbunt.com or book a call via https://calendly.com/carolinapoch-andbunt/30min.
Contact for pricing
Schedule a call
Service provided by
Carolina Poch proMexico City, Mexico
12
Followers
Websites & eComCarolina Poch
Contact for pricing
Schedule a call
Cover image for Websites & eCom
We design engaging sites & shops with clear structure, sharp UI, and real usability. Every flow maps to users’ Jobs-to-be-Done to drive conversion. You get a modular design system and dev-ready docs, and we partner with your devs and PMs to ship smoothly.

What's included

Website Strategy & Information Architecture
Structure, messaging logic, key flows, and CTA hierarchy.
UX Design & Governance
Design direction, interaction logic, component systems, and dev alignment.
Conversion-Focused eCommerce UX
PDPs, PLPs, navigation, checkout optimization, trust and persuasion patterns.
CRO & Experimentation Roadmap
Hypotheses, testing backlog, prioritization framework, KPI alignment.
FAQs
Every project starts with user intent and business goals. We design flows around Jobs-to-Be-Done, decision friction, and trust signals, then validate structure and hierarchy before visual polish.
Yes. If data exists (GA, Hotjar, internal dashboards), we use it. If not, we define hypotheses and KPIs to guide design decisions and future optimization.
Absolutely. Many engagements focus on IA, key flows, PDPs, or checkout optimization rather than a full rebuild.
I support UX copy, messaging hierarchy, and CTA logic. Full brand or SEO copy can be included or handled in collaboration with your team or partners.
Yes. I regularly partner with in-house dev teams and external agencies, aligning design decisions with technical constraints to ship efficiently.
I focus on strategy and design. Build can be handled by your team or trusted partners. I stay close through handover and QA if needed.
Depending on scope, anywhere from a few weeks for focused optimizations to several months for full websites or shops.
Yes. I can define testing roadmaps, prioritization frameworks, and design iterations post-launch.

For more than 13 years, I have been helping brands turn complexity into high-performing digital experiences. I have worked across a wide range of industries, including SaaS and AI, eCommerce, luxury and lifestyle, healthcare, mobility, travel, manufacturing, sports, telecom, and public sector, among others. If you are wondering whether I have experience in your industry, let’s talk. Chances are I have already worked with one or several clients in your field.
I partner with founders, teams, and companies on branding, UX/UI, and digital products.
 Typical projects include: 
– Brand strategy & visual identity 
– Website & product design 
– UX/UI for SaaS or platforms 
– Design audits & optimization sprints
Yes, that is my specialty. We regularly collaborate remotely with clients in Europe, North America and Latin America. 
Most collaboration happens via video calls, email, and shared tools (Figma, Notion, etc.).
I primarily work with fixed-scope, value-based project pricing or retainers. Hourly rates are available for advisory or short-term support, but most clients prefer predictable investment and clear outcomes.
If budget is a constraint, we typically adjust scope, depth, or timeline, not quality. I am happy to propose phased approaches or reduced deliverables, as long as the work can still create real impact.
If you prefer, you can email me at carolinapoch@andbunt.com or book a call via https://calendly.com/carolinapoch-andbunt/30min.

Start dates depend on my current commitments.
Tell me your ideal timing; I’ll let you know our earliest availability.
That’s okay, many clients start there.
Use the form to explain your situation, goals, and what feels “stuck”. We’ll help you clarify the problem and recommend a path forward. If you prefer, you can email me at carolinapoch@andbunt.com or book a call via https://calendly.com/carolinapoch-andbunt/30min.
Contact for pricing