Brand Strategy & Logo Design (rooted in your business strategy)Catalina Lopez Liñero
At the end of our project, you’ll walk away with a stunning brand identity rooted in strategy, including your logo suite, color palette, typography system, and a brand guidelines document to keep everything consistent. For an extra boost, I also offer custom-designed social media graphics and content marketing pieces that will make your brand shine online and help you attract the clients you deserve.
What's included
Brand Questionnaire
A detailed questionnaire to uncover the brand’s core values, audience, goals, and personality traits, serving as the foundation for the project.
Brand Story Workshop Summary (PDF)
A document summarizing the insights from the Brand Story/Personal Brand Story workshop, detailing the emotional and narrative components that define the brand’s voice.
Brand Stories+Brand Energy (PDF)
A series of brand personas and narratives that humanize the brand, setting it apart by creating a strong emotional connection with the target audience.
Brand Strategy & Behavior Guide (PDF)
A comprehensive document outlining the brand’s strategy, core values, tone of voice, and how it should behave across platforms and in customer interactions.
Integrated Brand & Marketing Plan (PDF)
If provided, an interwoven document that aligns both the brand’s strategy and the marketing plan, ensuring cohesive messaging and actions across all channels.
Visual Identity Package
Logo Suite — (Primary, Secondary, and Icon Versions)
Color Palette — (Digital & Print Codes)
Typography System — (Fonts and usage guidelines)
Brand Imagery — (Patterns or illustrations, if applicable)
This package includes all visual elements essential for consistent branding across platforms.
Brand Guidelines Document (PDF)
A manual outlining how to use the logo, colors, fonts, and imagery correctly, ensuring brand consistency across all touchpoints.
Client Portal Access
Ongoing access to the client portal for project updates, milestones, and communication. This also includes any project resources or assets created during the design process.
Optional Add-On: Content Marketing & Social Media Package
👉🏼 Social Media Visual Kit (10-15 custom graphics)
A tailored set of branded social media graphics (posts, stories, banners) optimized for platforms like Instagram, Facebook, LinkedIn, or Pinterest. This helps ensure brand consistency across digital channels.
👉🏼 Content Marketing Graphic Pieces (5-10 pieces)
Design assets such as lead magnets (eBooks, PDFs), promotional banners, or blog post visuals that support your content strategy and lead generation efforts.
👉🏼 Social Media Templates (Editable files)
Custom-branded templates (in Canva or Adobe formats) for future posts, ensuring easy content creation while maintaining brand consistency.
👉🏼 Optional Add-On: Website & Blog Integration
Pinterest + Blog Integration
Design and optimization of Pinterest pins and blog visuals to drive traffic to your website and improve SEO. Includes guidance on content strategy to grow your email list.
FAQs
The full branding process typically takes 6-8 weeks, but it can take less, depending on the scope of the project and your response time during each phase. We’ll work closely together to make sure everything is aligned with your vision.
Absolutely! I offer 2-3 rounds of revisions on all designs within the price range. Additional rounds of revisions can be added with an additional invoice to ensure you’re 100% satisfied with the final result. My goal is to create something that truly reflects your brand.
Because of my thorough pre-design phase and strategy, it rarely takes more than 2 revisions to hit the sweet spot that you're looking for. It's usually needed after a strong turn in either business strategy (thus changing the market positioning of the brand) or after a product-based brand conducts a focus group with unexpected results.
Yes! I offer optional ongoing support packages for brand updates, additional design work, or help with content and social media management. I’m always here to help your brand continue to evolve!
Example work
Catalina's other services
Starting at$2,100
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Catalina Lopez Liñero Madrid, Spain
- 3
- Followers
Brand Strategy & Logo Design (rooted in your business strategy)Catalina Lopez Liñero
Starting at$2,100
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
At the end of our project, you’ll walk away with a stunning brand identity rooted in strategy, including your logo suite, color palette, typography system, and a brand guidelines document to keep everything consistent. For an extra boost, I also offer custom-designed social media graphics and content marketing pieces that will make your brand shine online and help you attract the clients you deserve.
What's included
Brand Questionnaire
A detailed questionnaire to uncover the brand’s core values, audience, goals, and personality traits, serving as the foundation for the project.
Brand Story Workshop Summary (PDF)
A document summarizing the insights from the Brand Story/Personal Brand Story workshop, detailing the emotional and narrative components that define the brand’s voice.
Brand Stories+Brand Energy (PDF)
A series of brand personas and narratives that humanize the brand, setting it apart by creating a strong emotional connection with the target audience.
Brand Strategy & Behavior Guide (PDF)
A comprehensive document outlining the brand’s strategy, core values, tone of voice, and how it should behave across platforms and in customer interactions.
Integrated Brand & Marketing Plan (PDF)
If provided, an interwoven document that aligns both the brand’s strategy and the marketing plan, ensuring cohesive messaging and actions across all channels.
Visual Identity Package
Logo Suite — (Primary, Secondary, and Icon Versions)
Color Palette — (Digital & Print Codes)
Typography System — (Fonts and usage guidelines)
Brand Imagery — (Patterns or illustrations, if applicable)
This package includes all visual elements essential for consistent branding across platforms.
Brand Guidelines Document (PDF)
A manual outlining how to use the logo, colors, fonts, and imagery correctly, ensuring brand consistency across all touchpoints.
Client Portal Access
Ongoing access to the client portal for project updates, milestones, and communication. This also includes any project resources or assets created during the design process.
Optional Add-On: Content Marketing & Social Media Package
👉🏼 Social Media Visual Kit (10-15 custom graphics)
A tailored set of branded social media graphics (posts, stories, banners) optimized for platforms like Instagram, Facebook, LinkedIn, or Pinterest. This helps ensure brand consistency across digital channels.
👉🏼 Content Marketing Graphic Pieces (5-10 pieces)
Design assets such as lead magnets (eBooks, PDFs), promotional banners, or blog post visuals that support your content strategy and lead generation efforts.
👉🏼 Social Media Templates (Editable files)
Custom-branded templates (in Canva or Adobe formats) for future posts, ensuring easy content creation while maintaining brand consistency.
👉🏼 Optional Add-On: Website & Blog Integration
Pinterest + Blog Integration
Design and optimization of Pinterest pins and blog visuals to drive traffic to your website and improve SEO. Includes guidance on content strategy to grow your email list.
FAQs
The full branding process typically takes 6-8 weeks, but it can take less, depending on the scope of the project and your response time during each phase. We’ll work closely together to make sure everything is aligned with your vision.
Absolutely! I offer 2-3 rounds of revisions on all designs within the price range. Additional rounds of revisions can be added with an additional invoice to ensure you’re 100% satisfied with the final result. My goal is to create something that truly reflects your brand.
Because of my thorough pre-design phase and strategy, it rarely takes more than 2 revisions to hit the sweet spot that you're looking for. It's usually needed after a strong turn in either business strategy (thus changing the market positioning of the brand) or after a product-based brand conducts a focus group with unexpected results.
Yes! I offer optional ongoing support packages for brand updates, additional design work, or help with content and social media management. I’m always here to help your brand continue to evolve!
Example work
Catalina's other services
$2,100