Basic Brand Identity Design Package

Starting at

$

2,500

About this service

Summary

You have opened a new business and need a fitting logo and guidelines for a consistent Brand appearance? Then this package is for you. The package includes:
Moodboard to set the Creative Direction
Logo Design and Variations
Font Selections
Color Palette
2 rounds of Revisions
Brand Style Guide
Additional Add-Ons (optional): [$1500+]: You don't have a clear vision of your brand yet? I offer an additional Brand Strategy Workshop with a thorough rebrief to help you clarify your Brand Personality and Voice, define your dream client, and help you draft a strategy to stand out within your market.
[$500+]: Letterhead, Businesscard, Envelopes, Flyers, Brochures, animated Explainer Videos, etc. You want to tweak the Logo a bit more, or do you have another idea you want to explore after the second round of revisions? No problem! Just reach out, and we will find an agreement on a fixed amount, or you can book more hours for my hourly rate of 90€.
If you want further information on my work experience, workflow, or what I can do for you, I'm happy to send you a detailed proposal!

Process

My workflow:
1.) We hop on a call or meet in person or via Zoom (depending on your location and preference) to discuss your business needs, goals, expectations, and timeline. 2.) I create three style guides/mood boards for you to choose from to define the design direction
3.) Based on your choice, I select font pairs and a color palette and create the first drafts of your logo design.
4.) In consultation with you, I polish your chosen logo. 5.) I sent you the final export files and a goodbye package.

What's included

  • Logo and Logo variations

    for print and digital

  • Brand Colors

    definition of color codes, tints, and suggested combinations

  • Brand Typography

    including necessary licensing

  • Brand Style Guide

    that helps you implement your new Brand Assets


Duration

2 weeks

Skills and tools

Brand Designer
Adobe Illustrator
Adobe InDesign

Work with me


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