Brand Identity Design
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About this service
Summary
FAQs
How does it work?
My process is generally divided into 5 steps. Discovery → Define → Design → Develop → Deliver
How long does it take?
About 2–3 weeks for the core identity.
What file formats do you offer for the logos?
I deliver ready-to-use logo files for print or digital applications: eps (Illustrator vector), svg (non-Illustrator vector), png (raster transparent), jpg (raster non-transparent).
Are mood boards included?
Yes, a picture's worth a thousand words. This is the easiest way to get aligned on brand personality, visual taste, and art direction before investing time creating original work.
Do you offer brand strategy?
Yes, I include basic brand strategy with all of my Brand Identity Design projects because it's crucial to create a brand image with depth and purpose. Optionally, I offer a deep brand strategy service for an additional fee.
What's included
New Logo Design
Ready-to-use versions for of a brand’s logo in multiple formats, sizes, and color options, ensuring it works across every platform and application for print and digital.
Color System
A set of brand colors with usage rules, ensuring consistent, recognizable color application across all touchpoints.
Typography System
A defined set of typefaces, weights, and styles with usage guidelines to maintain clear, consistent brand voice in all communications.
Vision, Mission, Purpose Statements (Optional)
Vision, Mission, and Purpose statements clearly define a brand’s direction, goals, and reason for existing, guiding strategy and ensuring messaging stays true to the brand.
Brand Guidelines PDF
A clear roadmap for using a brand’s logo, colors, type, and voice consistently, ensuring every touchpoint reflects the brand identity.
Example projects
Skills and tools
Industries