Brand Clarity Workshopkrista cavender
The Brand Clarity Workshop can be implemented as the first step to creating your brand identity or it can be used to gain more clarity into your brand and business before launch.
In the workshop we will:
• Explore your brand as it relates to how you want to be perceived by your customer/audience
• Seek to understand your customer and their motivations/emotions
• Establish the foundation for your visual identity and your creative strategy
• Craft your positioning statement as a starting point for your messaging and communications
(*Visual identity and logo design is not included but optional.)
WHO ITS FOR
• Founders/Entrepreneurs
• Personal Brands
• Small-Medium size business
HOW IT WORKS
1. INTRODUCTION - Short discovery call or zoom meeting to get to know your business
2. SCHEDULE - Schedule dates for your workshop. The workshop can either be in person or over Zoom
3. WORKSHOP - Meet for 3 sessions (each 3 hours in length). (Number of days/length of sessions may be adjusted to the client's needs depending on the size of the organization)
4. SUMMARY - Once workshop is complete you will receive a Brand Workbook containing a summary of our findings.
5. IMPLEMENTATION - Optional visual identity and logo development begins
What's included
DAY 1 (3 hrs) - WHO YOU ARE
We begin a journey to explore the fundamentals of your brand.
• Your core values
• Your mission
• Your vision
• Your personality
DAY 2 (3 hrs) - WHAT YOU DO & WHO YOU HELP
We discover what makes your brand unique.
• Your ideal customer
• Motivation and impact
• Competitors & Categories
DAY 3 (3 hrs) - WHY IT MATTERS
The brand journey culminates with some key takeaways to establish a creative strategy, messaging, and communications.
• Key benefits & emotions
• Your why
• Your promise
• Your position
WORKSHOP SUMMARY
At the end of the workshop you will receive a "Brand Workbook" that will contain the summary of our workshop sessions. This is an editable PDF document that you can use to inform your team of your findings and iterate as you build your brand.
Example work
krista's other services
Contact for pricing
Tags
Figma
Keynote
Brand Designer
Brand Strategist
Consultant
Service provided by
krista cavender California, USA
Brand Clarity Workshopkrista cavender
Contact for pricing
Tags
Figma
Keynote
Brand Designer
Brand Strategist
Consultant
The Brand Clarity Workshop can be implemented as the first step to creating your brand identity or it can be used to gain more clarity into your brand and business before launch.
In the workshop we will:
• Explore your brand as it relates to how you want to be perceived by your customer/audience
• Seek to understand your customer and their motivations/emotions
• Establish the foundation for your visual identity and your creative strategy
• Craft your positioning statement as a starting point for your messaging and communications
(*Visual identity and logo design is not included but optional.)
WHO ITS FOR
• Founders/Entrepreneurs
• Personal Brands
• Small-Medium size business
HOW IT WORKS
1. INTRODUCTION - Short discovery call or zoom meeting to get to know your business
2. SCHEDULE - Schedule dates for your workshop. The workshop can either be in person or over Zoom
3. WORKSHOP - Meet for 3 sessions (each 3 hours in length). (Number of days/length of sessions may be adjusted to the client's needs depending on the size of the organization)
4. SUMMARY - Once workshop is complete you will receive a Brand Workbook containing a summary of our findings.
5. IMPLEMENTATION - Optional visual identity and logo development begins
What's included
DAY 1 (3 hrs) - WHO YOU ARE
We begin a journey to explore the fundamentals of your brand.
• Your core values
• Your mission
• Your vision
• Your personality
DAY 2 (3 hrs) - WHAT YOU DO & WHO YOU HELP
We discover what makes your brand unique.
• Your ideal customer
• Motivation and impact
• Competitors & Categories
DAY 3 (3 hrs) - WHY IT MATTERS
The brand journey culminates with some key takeaways to establish a creative strategy, messaging, and communications.
• Key benefits & emotions
• Your why
• Your promise
• Your position
WORKSHOP SUMMARY
At the end of the workshop you will receive a "Brand Workbook" that will contain the summary of our workshop sessions. This is an editable PDF document that you can use to inform your team of your findings and iterate as you build your brand.
Example work
krista's other services
Contact for pricing