Email Marketing That Converts and Scales RevenueKenneth Backofen
I help companies build and scale high-performing email marketing programs that drive measurable revenue growth. By combining executive-level demand generation strategy with hands-on execution in platforms like HubSpot, Marketo, and Pardot, I deliver full-funnel lifecycle campaigns that engage, convert, and retain customers.
My unique edge lies in my proven record of achieving triple-digit revenue gains through data-driven segmentation, automation, and messaging precision.
What's included
Full-Funnel Email Strategy & Execution
I design and execute a full-funnel email marketing program that converts prospects into customers and customers into advocates. From lead nurture and onboarding to upsell and retention campaigns, I build scalable, data-driven workflows tailored to your audience and goals.
Using HubSpot, Marketo, or Pardot, I’ll create segmented journeys, write persuasive copy, and set up automation logic that aligns with your sales funnel. Expect clear reporting, ongoing optimization, and measurable improvements in engagement and revenue performance.
Whether you’re launching your first nurture or leveling up a mature program, this engagement delivers a complete lifecycle system built to grow with your business.
What’s Included:
- Full-funnel email strategy covering acquisition, nurture, and retention
- Segmentation plan based on buyer persona and lifecycle stage
- Copywriting for all campaign emails (subject lines, CTAs, and body)
- Automation setup in HubSpot, Marketo, or Pardot
- A/B testing for subject lines, messaging, and cadence optimization
- Reporting dashboard setup with KPIs (CTR, CVR, influenced pipeline, etc.)
- Post-launch optimization recommendations for continuous improvement
Starting at$120 /hr
Tags
HubSpot
Marketo Engage
Pardot
Email Marketer
Service provided by
Kenneth Backofen Coral Gables, USA
Email Marketing That Converts and Scales RevenueKenneth Backofen
I help companies build and scale high-performing email marketing programs that drive measurable revenue growth. By combining executive-level demand generation strategy with hands-on execution in platforms like HubSpot, Marketo, and Pardot, I deliver full-funnel lifecycle campaigns that engage, convert, and retain customers.
My unique edge lies in my proven record of achieving triple-digit revenue gains through data-driven segmentation, automation, and messaging precision.
What's included
Full-Funnel Email Strategy & Execution
I design and execute a full-funnel email marketing program that converts prospects into customers and customers into advocates. From lead nurture and onboarding to upsell and retention campaigns, I build scalable, data-driven workflows tailored to your audience and goals.
Using HubSpot, Marketo, or Pardot, I’ll create segmented journeys, write persuasive copy, and set up automation logic that aligns with your sales funnel. Expect clear reporting, ongoing optimization, and measurable improvements in engagement and revenue performance.
Whether you’re launching your first nurture or leveling up a mature program, this engagement delivers a complete lifecycle system built to grow with your business.
What’s Included:
- Full-funnel email strategy covering acquisition, nurture, and retention
- Segmentation plan based on buyer persona and lifecycle stage
- Copywriting for all campaign emails (subject lines, CTAs, and body)
- Automation setup in HubSpot, Marketo, or Pardot
- A/B testing for subject lines, messaging, and cadence optimization
- Reporting dashboard setup with KPIs (CTR, CVR, influenced pipeline, etc.)
- Post-launch optimization recommendations for continuous improvement
$120 /hr