Written Content:
The core copy itself: This could be anything from website copy, product descriptions, social media posts, email marketing campaigns, blog posts, video scripts, brochures, or even press releases.
Multiple drafts: The copywriter may provide a first draft for client review and feedback, followed by one or more revised drafts based on the feedback.
Final edited copy: Once the client approves the final draft, the copywriter will deliver a polished and error-free version.
Additional Materials (Depending on the project):
Headlines and subheadings: Compelling headlines and subheadings can grab attention and improve readability.
Calls to action (CTAs): CTAs tell the reader what you want them to do next, such as "Buy Now," "Learn More," or "Subscribe."
SEO optimization: If the copy is for a website or online content, the copywriter may optimize it for search engines using relevant keywords and meta descriptions.
Style guide: For larger projects, a style guide can help ensure consistency in tone, voice, and formatting across all copy elements.
Here are some additional things to consider:
File format: The copy will typically be delivered electronically in a format such as Word, Google Doc, or plain text (.txt).
Ownership of the content: The contract must clarify who owns the copyright to the content once it's delivered and paid for.