PPC - Lead Generation

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About this service

Summary

Keyword Research: You help clients identify the most relevant and profitable keywords related to their business and industry. This involves researching and analyzing search terms that people are using to find products or services that your clients offer.
Campaign Set-Up: You create and set up Google Ads campaigns, which involves selecting target audience demographics, geographic regions, ad formats, ad copy, and bidding strategies. You may also set up conversion tracking to measure the effectiveness of campaigns.
Campaign Optimization: You monitor and adjust campaigns to improve performance and increase return on investment (ROI). This involves analyzing campaign data, adjusting bids and budgets, optimizing ad copy, and identifying areas for improvement.
Reporting: You provide regular reports to clients on campaign performance, including metrics such as clicks, impressions, click-through rates, conversion rates, and cost per click. You may also provide recommendations for optimizing campaigns and improving ROI.
Account Management: You work closely with clients to understand their business goals and develop strategies to achieve them through Google Ads. You may also provide ongoing support, such as answering questions, troubleshooting issues, and providing training on the platform.

What's included

  • Google Ads Account Set-Up

    This includes creating a new Google Ads account or optimizing an existing account to ensure it is set up correctly for the client's business and advertising goals.

  • Keyword Research Report

    You may provide a detailed report outlining the most relevant and profitable keywords for the client's business, including search volume, competition level, and estimated cost per click.

  • Campaign Strategy Document

    This document outlines your recommended strategy for the client's Google Ads campaigns, including target audience, geographic targeting, ad format, bidding strategy, and budget.

  • Ad Copy and Creative

    You may provide creative assets, such as ad copy, headlines, images, and videos, that are optimized for the client's target audience and goals.

  • Campaign Performance Reports

    I will provide regular reports on campaign performance, including metrics such as clicks, impressions, click-through rates, conversion rates, and cost per click. These reports may be provided weekly, bi-weekly, or monthly.

  • Campaign Optimization Recommendations

    Based on the data from campaign performance reports, I may provide recommendations for optimizing campaigns to improve performance and increase ROI.

  • Communication and Support

    I will provide ongoing communication and support to the client, answering questions, providing feedback, and making adjustments as needed to ensure campaign success.


Skills and tools

Lead Generator

Digital Marketer

Ahrefs

Google Ads

Google Analytics

Google Sheets

WordPress