Keyword Research: You help clients identify the most relevant and profitable keywords related to their business and industry. This involves researching and analyzing search terms that people are using to find products or services that your clients offer.

Campaign Set-Up: You create and set up Google Ads campaigns, which involves selecting target audience demographics, geographic regions, ad formats, ad copy, and bidding strategies. You may also set up conversion tracking to measure the effectiveness of campaigns.

Campaign Optimization: You monitor and adjust campaigns to improve performance and increase return on investment (ROI). This involves analyzing campaign data, adjusting bids and budgets, optimizing ad copy, and identifying areas for improvement.

Reporting: You provide regular reports to clients on campaign performance, including metrics such as clicks, impressions, click-through rates, conversion rates, and cost per click. You may also provide recommendations for optimizing campaigns and improving ROI.

Account Management: You work closely with clients to understand their business goals and develop strategies to achieve them through Google Ads. You may also provide ongoing support, such as answering questions, troubleshooting issues, and providing training on the platform.