Brand Identity Design

Pro

David Osei

Starting at

10,000

About this service

Summary

I offer comprehensive brand identity design services, creating cohesive visual identities that resonate with target audiences and elevate brand recognition. With over nine years of experience working with startups and global organizations, I specialize in blending strategic thinking with creative execution to craft designs that are both impactful and timeless. My unique approach emphasizes storytelling and user-centric design, ensuring every brand I create feels authentic and memorable.

Process

Discovery and Research

• Begin with a deep dive into the client’s brand, industry, and target audience.

• Conduct research on competitors, market trends, and user behaviors to gather insights.

• Facilitate discussions to define the brand’s goals, values, and unique voice.

Strategy Development

• Create a brand strategy that aligns with the client’s vision and audience needs.

• Develop mood boards and conceptual directions to establish the desired look and feel.

• Present and refine the strategic direction with client input.

Concept Development

• Translate the strategy into initial design concepts, focusing on core elements like logo design, color palettes, typography, and iconography.

• Explore multiple creative directions and iteratively refine based on feedback.

Design Execution

• Finalize the core brand identity elements, ensuring they are versatile and cohesive across digital and print platforms.

• Expand into supplementary assets such as business cards, social media templates, and presentation materials.

• Develop a comprehensive brand guideline to ensure consistent application of the identity.

Review and Delivery

• Collaborate with the client to refine and perfect the final designs.

• Package and deliver all files, including high-resolution exports and editable source files, in formats suitable for various use cases.

• Provide a walkthrough of the brand guidelines and assets to empower the client for implementation.

Post-Launch Support

• Offer additional guidance and revisions as needed after project delivery.

• Remain available for future design needs or expansions of the brand identity.

What's included

Custom Logo Design
A unique, professionally designed logo tailored to your brand’s vision and values. Delivered in multiple formats (e.g., PNG, SVG, EPS) for versatility across digital and print media.
Color Palette Development
A thoughtfully curated set of brand colors to ensure consistency and visual impact. Includes primary, secondary, and accent colors with hex, RGB, and CMYK codes.
Typography Guidelines
A selection of fonts that represent your brand’s tone and style, including recommendations for headings, body text, and other use cases.
Visual Style Guide
A comprehensive guide outlining the application of your brand identity, including logo usage, color applications, typography standards, and design principles to maintain consistency.
Brand Mockups
Real-world examples of your brand in action, such as business cards, social media posts, and other marketing materials, to visualize how the identity works across different touchpoints.
Final Asset Delivery
All design files packaged for easy use, including editable source files (e.g., Adobe Illustrator, Photoshop), and optimized versions for web and print.

Duration

3 weeks

Skills and tools

Logo Designer

Web Designer