What's included

• Marketing & Sales Audit

  - Comprehensive review of current marketing and sales processes. - Analysis of sales funnels, lead generation strategies, and customer journey touchpoints. - Identification of gaps, inefficiencies, and missed opportunities.

• Customer Persona Development

  - Detailed profiles of ideal customers, focusing on both marketing and sales perspectives. - Buying behaviors, decision-making triggers, and pain points aligned to both stages of the funnel.

• Alignment Strategies

  - Frameworks for aligning marketing efforts with sales objectives. - Shared goals, metrics, and communication frameworks for collaboration between teams. - Lead scoring and qualification criteria to ensure quality handoffs between marketing and sales.

• Digital Sales Strategy

  - Social selling techniques for platforms like LinkedIn, Instagram, or email outreach. - Framework for personalized outreach campaigns to nurture relationships at scale. - Recommendations for tools and platforms to enhance digital sales efforts.

• Custom Action Plan

  - A step-by-step roadmap for implementing both marketing and sales strategies. - Priority recommendations with timelines and milestones for execution. - Suggested tools and software to streamline marketing and sales workflows.