What's included

• Logo Package

  Primary Logo: the primary logo and main visual identifier for your brand. Secondary Logo: the secondary logo is an alternative version often in an alternative lockup to give visual flexibility and variety to your brand. Logomark: an emblem or symbol which represents your brand either hand-drawn or based on a visual marker rooted in your brand's strategy.

• Typography

  Primary and secondary typefaces chosen for your brand identity, either complimenting custom hand-drawn logomarks or acting as logotype.

• Colour Palette

  A set of primary, secondary and accent colours which are defined in your brand identity. Included: colour HEX codes (CMYK) and colour percentages (RGB).

• Mockups

  Your brand in action! Mockups with real life use cases for your brand identity will be delivered in order to help visualize how your brand with exist in real life (ex: business cards, social media, website and more).

• Brand Guidlines

  An in-depth brand book which outlines proper usages of all brand elements. This includes: logo sizing and placement instructions, examples of colour palette matching for tested contrast levels, typography guidelines on semantic hierarchy (ex: H1 - H6 etc.) and general do's and don'ts.

• File Deliverables

  All logo files in finalized formats (SVG, AI/EPS, PDF, PNG, JPG). Font files and/or font download link with specific weights if using free fonts. Brand Guidelines as exported PDF. Original mockups files as well as exported PNGs. Any printed material as finalized PDFs (ex: business cards).