Brands are like people, each one is unique and has a personality. I am here to help you express your brand promise to its full extent. Let's get to work!

Discovery: After making introductions and learning about what you are looking for, I will give you some homework in the form of a brand discovery document that gives us both context on the direction we want to move. Strategy: We review the discovery doc and talk about brand personality and strategy; tell me what you envision for the brand. Design Round 1: This design round is looking at concepts. We will review many different concepts and ideas. We seek a solid base to build the rest of the design. You choose three favorites. Design Round 2: You will see fleshed-out versions of the three concepts you picked in Round 1. These will contain logomarks, wordmarks, color, typography, and a general look and feel. You choose 1-2 favorites. Design Round 3: This round will show your favorite picks' final and polished design from Round 2. You will see the complete design system, along with design mock-ups to show you examples of how the system is expressed. Delivery: With minor changes and feedback, I will deliver the brand toolkit and all agreed-upon assets.