UX Research by Artonest Design Studio

UX Research

Artonest Design Studio

Contact for pricing

About this service

Summary

We help B2B companies transform complex products into intuitive, high-performing user experiences. Through UX audits, usability analysis, and strategic redesign, I uncover friction points, optimize conversions, and turn insights into actionable design improvements. Whether you're scaling a SaaS platform, rebuilding an MVP, or improving user retention, I deliver data-driven UX that aligns with business goals, user behavior, and product growth.

Process

1. Discovery & Requirement Gathering Understand business goals, target audience, and project objectives. Conduct stakeholder interviews and competitor analysis. Identify user pain points, motivations, and behavioral patterns.

2. User Research & Insights Create user personas and define user segments. Conduct qualitative and quantitative research (surveys, interviews, usability studies). Map findings into user needs, frustrations, and journey highlights.

3. Problem Definition & Strategy Define the core problem statements and UX goals. Create “How Might We” statements to open up design possibilities. Align UX outcomes with business KPIs and product vision.

4. User Flow & Information Architecture Design user flows for every major action and system interaction. Structure navigation hierarchies and sitemap to ensure intuitive discovery. Validate architecture with quick feedback sessions or tree testing.

5. Wireframing & Concept Ideation Start with low-fidelity wireframes to visualize structure and flow. Explore multiple layout concepts and validate with team/client. Refine to mid-fidelity wireframes for key journeys and edge cases.

6. Interaction & Usability Testing Build clickable prototypes using tools like Figma or Maze. Conduct user testing sessions to identify friction points. Analyze feedback and iterate designs for clarity, simplicity, and delight.

7. UX Documentation & Handoff Prepare UX documentation — personas, journeys, IA, and wireframes. Collaborate with UI and development teams to ensure implementation aligns with research insights. Conduct post-handoff review to confirm experience consistency and usability.

What's included

B2B Product UX Audit & Experience Redesign
I will conduct a complete UX audit of your product to identify usability issues, workflow gaps, and friction points that affect user adoption and business performance. Based on research insights and product goals, I will redesign key user flows and interfaces to improve clarity, efficiency, and conversion. The final delivery includes a detailed audit report, redesigned screens, UX recommendations, and a roadmap for implementation.
UX Documentation File
A consolidated handoff package including personas, IA, user flows, and wireframes — ensuring seamless alignment with the UI and development teams.
User Research Report
Detailed documentation of user interviews, surveys, and research findings — highlighting behaviors, needs, and pain points that shape the product experience.
Wireframes (Low & Mid Fidelity)
Functional blueprints outlining layouts, interactions, and screen structures — serving as the foundation for the visual design phase.

Example projects