am an expert at conducting comprehensive market research that equips companies with data-based understanding of their markets to drive strategic decisions. Using primary and secondary research, I illuminate customer needs, industry trends, competition, and market dynamics. My insights help clients position brands, enter new markets, pursue opportunities, and address evolving customer demands. I enable clients to determine target customers, gauge demand, analyze competitors, and identify key external drivers - providing a foundation for critical business planning.

Here is the outline of the process I do use

Define goals & objectives - Clearly determine what you want to learn & why to guide other stages. Common goals include sizing market potential, gauging demand, understanding customer needs & behaviors, benchmarking pricing, identifying opportunities & threats, etc.

Develop research plan - Outline information required, data sources, methods of collection & analysis, project timelines, budget, roles & responsibilities, and reporting approach. Common methods include secondary searches, surveys, interviews, focus groups, and field tests.

Collect data - Gather market data using planned secondary searches and/or primary research methods. Approach it systematically, record carefully for analysis.

Analyze data - Review, process & arrange data to spot patterns, relationships & trends. Use statistical analysis and review techniques to identify key takeaways.

Interpret & report findings - Assess implications of findings to draw insightful, actionable conclusions & recommendations to address original goals. Share via presentations, reports, tools.

Make decisions & refine approach - Leverage market insights to guide business decisions. Continually revisit assumptions & fill information gaps through updated research. It is an ongoing process.