Let's elevate your brand with a Visual Identity! 🚀
Starting at
$
2,000
About this service
Summary
This Visual Identity Design package includes everything you need to create a complete brand branding package
FULL VISUAL IDENTITY DESIGN / WITH 2 FEEDBACK 2000$
Discover my process below:
First, creating a strong Visual Identity requires a thorough analysis of the brand's vision, values, and unique proposal. This implies getting to know deeply your audience and the competition. STRATEGY CALL:
I begin with an initial call or we begin with a preliminary call. During this call, the client can share detailed information about their brand and what they are looking for. I'm interested in understanding your vision.
QUESTIONNAIRE:
However, I understand that sometimes explaining and expressing ideas can be somewhat complex. For this reason, at the end of the call, we offer our clients a personalized questionnaire. This questionnaire consists of a variety of strategically designed questions to allow the client to perform a self-evaluation exercise and clarify their ideas.
The questionnaire covers different aspects, ranging from more theoretical questions related to the brand's core values or mission to more imaginative and aspirational questions. The latter helps us explore the emotional and creative aspects of the brand.
MOODBOARDS:
I use this information as a foundation to create the Visual Identity for the brand, which the clients can use as a presentation tool.
In addition, we develop 3 mood boards inspired by the brand's fundamental pillars. These mood boards are visual compilations that convey the desired aesthetics, atmosphere, and style of the brand. Each mood board is carefully constructed, selecting images, colors, typography, and other visual elements that faithfully represent the essence and message the clients want to communicate to their audience.
LOGOTYPE:
Regarding the logo, we present 3 versions representing different ways to embody the brand's Visual Identity. I love to explore and experiment with typography as it has a significant impact on the clients's perception. The logo development varies considerably based on the brand's vision and mission.
Each logo proposal is carefully created, taking into account the brand's values and personality. We play with different typography styles, shapes, and graphic elements to achieve a unique and effective visual representation. I include mockups that showcase how the brand's Visual Identity would be applied in various contexts. These mockups are realistic representations of how the visual identity would come to life and integrate into different elements such as corporate stationery, products, packaging, websites, and mobile applications, among others.
FONTS:
Once we have defined the graphic line of the logo, we delve into researching and presenting possible combinations of corporate typefaces for both headings and body text. This step is crucial to ensure that the brand's universe works as a whole and conveys coherence across all visual elements.
During this stage, I explore a wide variety of typefaces that align with the brand's identity and reinforce its message by highlighting the advantages and characteristics of each one. We consider factors such as readability, the personality of the typeface, and how it complements the logo and other graphic elements.
Once a version is selected, we work on the necessary details and refinements to ensure a high-quality logo that is memorable and leaves a lasting impression on consumers. I'm committed to delivering a logo that is a strong representation of the brand's identity and contributes to the success and recognition of the company.
DELIVERABLE & FINAL ASSETS: Once the brand identity has been finalized and approved, I proceed to complete and finalize the brand book. This detailed document contains all the necessary information for brand recognition and consistency.
Company Explanation
Brand Mission and Vision
Color Palette with HEX codes for each color
Color Hierarchy
Corporate Typography
Brand Logo with different mockups
Usage Guidelines
We deliver the final logo in a diverse format to accommodate the clients's usage needs.
These formats include:
Illustrator AI
PDF format
PNG format
SVG format
JPG format
TIMING:
4-5 weeks. Throughout the process, I work hand in hand and communicate to refine and create the perfect brand identity.
If the clients need more time to give feedback, the overall schedule will be affected accordingly.
Deliverables
Logo Design
You will recieve a logo design with all logo variants needed, adapted for all usages
Color Palette
Colors that will evoke the right emotions to the target audience, and will represent your brand best, deferentiate it from the competitors
Typography
Fonts that will be used for all communications, to create consistency through all mediums
Brand assets
All assets needed for your brand, such as stationery design, business card etc.
Pattern
Custom pattern for your brand
Icons
If needed we will design Icons also
Brand in action
Real life mockups so you can see how your brand can interact with the world.
Brand Guideline
Everything will be included in a document, with clear and concise guidelines of how to use each asset of the brand, so it is easier to keep consistency and grow the brand.
Single Style Sheet
The most important things of the Brand Guideline put in a single sheet, so you have it easier to go through it.
What's included
Logo Design
You will recieve a logo design with all logo variants needed, adapted for all usages
Color Palette
Colors that will evoke the right emotions to the target audience, and will represent your brand best, deferentiate it from the competitors
Typography
Fonts that will be used for all communications, to create consistency through all mediums
Brand assets
All assets needed for your brand, such as stationery design, business card etc.
Pattern
Custom pattern for your brand
Icons
If needed we will design Icons also
Brand in action
Real life mockups so you can see how your brand can interact with the world.
Brand Guideline
Everything will be included in a document, with clear and concise guidelines of how to use each asset of the brand, so it is easier to keep consistency and grow the brand.
Single Style Sheet
The most important things of the Brand Guideline put in a single sheet, so you have it easier to go through it.
Duration
4 weeks
Industries
Computer Software
Other
Other