What's included

• Brand Review & Analysis

  Conduct a thorough review of the client's brand, including messaging, positioning, visual identity, and overall brand strategy. This will involve reviewing existing brand materials, messaging documents, media coverage, and other relevant collateral to assess the consistency and effectiveness of the brand in the context of PR efforts. Analysis of the client's current PR efforts, including media coverage, media relations activities, content development, social media strategy, influencer engagement, and other PR tactics. This will involve reviewing past PR activities and media monitoring.

• Strengths and Weaknesses Identification

  Based on the brand and PR review, the PR consultant will identify the strengths and weaknesses of the client's current PR strategy and activities. This may include assessing the clarity and consistency of messaging, media coverage quality and quantity, social media engagement, influencer partnerships, and other relevant areas.

• Actionable Steps

  A one-page roundup of actionable steps that can be implemented immediately to improve the client's PR strategy and activities. Will be tailored to the specific needs and goals of the client.

• Implementation

  Recommendations: Recommendations on how to implement the actionable steps effectively. This may include providing guidance on messaging development, media relations best practices, content creation strategies, social media tactics, influencer engagement techniques, and other relevant recommendations to ensure successful implementation of the actionable steps.