Conduct a thorough review of the client's brand, including messaging, positioning, visual identity, and overall brand strategy. This will involve reviewing existing brand materials, messaging documents, media coverage, and other relevant collateral to assess the consistency and effectiveness of the brand in the context of PR efforts.
Analysis of the client's current PR efforts, including media coverage, media relations activities, content development, social media strategy, influencer engagement, and other PR tactics. This will involve reviewing past PR activities and media monitoring.